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This text initially appeared on Enterprise Insider.
Meta is paying one high creator as a lot as $5 million over two years for six hours of labor in a studio to make use of their likeness as an AI assistant, based on The Info.
Mark Zuckerberg unveiled the AI assistants throughout the firm’s Join occasion final month. Whereas the corporate has its personal AI chatbot much like ChatGPT, it additionally launched 28 new ones with completely different personalities that use celebrities’ photos.
For instance, Kendall Jenner’s likeness is used for Billie, who’s portrayed as an enormous sister to present customers recommendation. And Tom Brady performs Bru, a chatbot for debating sports activities.
Meta has additionally introduced onboard creators like MrBeast, the most-subscribed particular person on YouTube, and the TikTok star Charli D’Amelio.
The Info studies that Meta was initially prepared to pay greater than $1 million to make use of the celebrities’ likenesses, however shelled out extra for giant names. The report would not say which particular person was paid $5 million, however primarily refers to creators.
Proper now, the AI assistants are solely text-based however Meta’s announcement video featured clips of the celebrities talking as their AI counterparts.
In an interview with The Verge, Zuckerberg mentioned there is a “big want” for AI variations of celebrities. Though he mentioned that might be “extra of a subsequent yr factor” because of model security considerations, as a result of celebrities would need to be sure that their picture will not be used to make problematic statements.
Similtaneously its AI assistants, Meta additionally launched AI stickers. However that characteristic has come underneath criticism as customers have managed to generate wild photos like a baby soldier and a lewd picture of Justin Trudeau.
Meta didn’t instantly reply to Insider’s request for remark.