Meyer Optik Görlitz — previously disgraced, bought, and reborn — has introduced that’s not a brand-name solely and is now working as an impartial group. Within the Meyer Optik’s personal phrases, it’s “an actual firm once more.”
Meyer Optik Görlitz has had a protracted and, just lately, rocky historical past. The model was based in 1896 by optician Hugo Myer and businessman Heinrich Schätze and efficiently made wide-angle digicam lenses. In 1920, the corporate started working with former Zeiss developer Paul Rudolph, who was vital within the improvement of the Prota, Planar, and Tessar lenses. Rudolph helped Meyer Optik get hold of a patent for what the corporate known as Plasmat lenses, and by 1936 was producing 100,000 lenses a 12 months.
In 1990, after spinning off of a relationship with VEB Carl Zeiss, the corporate was unable to draw buyers and liquidated. However in 2014, web SE together with model supervisor Globell B.V. purchased the title and exhibited new lenses on the Photokina commerce present. In 2015, the corporate launched a Kickstarter for a brand new Trioplan 50mm f/2.9.
That Kickstarter was wildly profitable and raised $683,801. Regardless of this, all was not nicely on the firm. Geoff Livingston, a market and founding father of Livingston Campaigns, joined Meyer Optik as a contractor to assist with that marketing campaign. He was additionally tapped to launch the Trioplan 100 Kickstarter, however departed the corporate after he noticed some warning indicators that bothered him.
In an interview with PetaPixel, he revealed that the corporate was working to launch the Trioplan 100 earlier than efficiently delivering on the Trioplan 50.
“We actually have been coping with complaints about not receiving the 100 whereas pushing the 50. Not superb from a PR perspective, however we have been instructed that the corporate needed to launch the Kickstarter. I believe the marketing campaign suffered a bit from that,” Livingston instructed PetaPixel.
Livingston’s intestine was proper, and the Meyer Optik Görlitz model proprietor web SE was revealed to be in deep trouble in August of 2018. The corporate delisted its shares from the over-the-counter market in Germany and filed for chapter.
Anybody who backed the unique profitable Kickstarter however didn’t obtain a product merely misplaced their cash.
In the present day, the collapse of the corporate is described as what “seems to be very very like an unlawful ponzi pyramid rip-off” on Wikipedia. What was as soon as a storied, revered lens model was critically tarnished by web SE’s enterprise selections. Whereas many photographers believed that Meyer Optik Görlitz was a bigger firm with many staff and huge manufacturing capabilities, in actuality, it was a tiny operation with solely a handful of individuals and was solely considered one of a number of classic lens manufacturers underneath the web SE umbrella.
In 2019, it was confirmed that the web SE was promoting cheaper Chinese language lenses that have been merely rebranded with the Meyer Optik Görlitz title, which additional tarnished the model.
After the collapse of web SE, Meyer Optik Görlitz was bought by OPC Optics, who acquired the rights to the model in 2018 and introduced plans to deliver its merchandise again to market. OPC Optics meant to reboot the model at Photokina 2020, however the coronavirus pandemic ultimately led to the cancelation of that present. Photokina would later shut down indefinitely.
Representatives for the corporate say that it has since fully rebuilt the complete construction of the model, together with the portfolio of merchandise. The result’s that the corporate is named Meyer Optik Görlitz GmbH and is predicated in Unhealthy Kreuznach. Meyer Optik Görlitz GmbH will function independently, alongside its sister firms OPC Optics GmbH and PPO Pfeiffer Präzisionsoptik GmbH and underneath the umbrella of a typical dad or mum firm. The transition to organizational and administrative independence is to be accomplished by the tip of the 12 months.
“After virtually 3 years of arduous and intensive work, we’re very blissful to have laid the inspiration for an impartial Meyer Optik Görlitz GmbH and to have the ability to put it by itself ft” Timo Heinze, Managing Director of the brand new Meyer Optik Görlitz GmbH now says. “After we, underneath the umbrella of OPC Optics, developed the model’s portfolio and established gross sales constructions, the time has now come for Meyer Optik Görlitz to step out of the shadows as a ‘actual’ firm and function independently available on the market.”
The corporate says that it plans to launch a Trioplan 35 II, Biotar 58 II, and Biotar 75 II by the fourth quarter of 202. It can additionally develop the portfolio of lenses with traditional fashions. Moreover, the corporate says new merchandise are already within the works, so extra new launches might be anticipated subsequent 12 months.