Miller Lite, J Balvin Accomplice for ‘¡ES JOSE TIME!’ Marketing campaign

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Combining shortage gross sales, native tradition, and the pop-art visible aesthetic of J Balvin, Miller Brewing Firm has launched restricted version cans of its Miller Lite beer with the Prince of Reggaeton’s playful neon lightning motif. Just like final yr’s McDonald’s collab, the exclamatory “¡ES JOSE TIME!” marketing campaign is steeped in J Balvin’s signature colours whereas providing up some in-person pop-ups, sweepstakes and a donation by the brewing firm to trigger.



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