Quite a few sexual well being startups have spun up lately providing males discreet assist with the awkward concern of erectile dysfunction. Firms like Numan and Roman. However ‘assist’ on this context normally means making it simpler to pay money for medicine like Viagra.
UK-based startup Mojo has been taking a unique tack. It’s constructed a subscription service to help males’s sexual wellbeing by offering on-tap entry to devoted therapies — partnering with skilled psychosexual therapists to supply on-line programs which can be billed as providing a long run answer to male sexual well being issues vs simply popping some blue drugs.
This strategy means Mojo sits inside a wider digital well being development the place the smartphone within the pocket is being appropriated by app makers to ship focused, non-pharmaceutical help — be it for insomnia, dietary wants, musculoskeletal issues, psychological well being or certainly sexual wellbeing. (The latter class contains devoted apps for ladies, too.)
The concept driving all of those startups is to supply individuals a viable different to Large Pharma. (And hopefully eat among the drug corporations’ lunch within the course of.)
Mojo’s help platform is geared in the direction of a spectrum of points that may have an effect on males and have hyperlinks to their sexual wellbeing — with digital packages not simply geared in the direction of with erectile dysfunction however different sexual issues like porn addition or nervousness extra typically.
So it may very well be an fascinating ‘means in’ — to encourage males to discover wider psychological points by accessing help providers. (Males are a notoriously tough group to get into remedy however erectile dysfunction is prone to be a set off for lots of therapy-shy people to hunt help.)
Mojo’s quarterly subscription service (costing £49/$68 each three months) gives entry to skilled assets that Mojo payments as “unobtainable for many”. It additionally describes its app as a “digital coach” — saying it’s aiming to “encourage males to reclaim their erections and have nice intercourse with out ensuing to a medicine first strategy”.
The digital help bundle contains video programs and workouts, remedy podcasts and meditations, and dwell occasions — together with the prospect to attach straight with Mojo’s panel of sexual well being consultants and the broader group of males utilizing the app. A devoted group reduces the stigma that males could really feel round discussing intimate well being points — since different customers are prone to be experiencing comparable issues.
The 2019-founded startup says it’s signed up “near” 50,000 customers throughout 36 nations thus far.
It’s saying seed funding at the moment to step on the expansion fuel.
The £3.25 million ($4.4M) spherical is co-led by London early stage fund Kindred Capital and Octopus Ventures. Angel traders within the spherical embody some acquainted names within the European startup world, together with Tom Blomfield (Monzo), Julien Callede (Made.com), Ian Hogarth (SongKick), Freddy Macnamara (Cuvva), Alex Rose (Let’s Do This) and Errol Damelin (Wonga).
Commenting on the seed funding in a press release, Kamran Adle, well being investor at Octopus Ventures, mentioned: “Taboo areas inside well being proceed to be a key space of curiosity for us, as there may be usually excessive latent demand attributable to many years of underinvestment. Males’s sexual well being is an ideal instance of this, creating an enormous alternative for Mojo to problem the stigma and transfer past drugs to a much wider, sustainable and scalable answer.”
In one other supporting assertion, Maria Palma, basic companion at Kindred, added: “We deeply consider that the robust founding staff at Mojo can redefine the dialog round male sexuality and vulnerability. It’s clear from their early evangelical consumer base that they’ve created a product which resonates with males everywhere in the world and helps them remodel their confidence, relationships, and their on a regular basis lives.”