Multimedia Content material Advertising | Brafton


Content material advertising isn’t a distinct segment concept or a hidden secret. Your opponents are doing it and, likelihood is, so are you. This raises an attention-grabbing problem: If everybody has content material, how will you be certain yours stands out?

Enable me to start out my reply by stating that I really like the written phrase — if I didn’t, I wouldn’t trouble writing these 1,500 phrases you’re studying now. With that stated, generally you’ll want to break up your text-based content material with audio-visual supplies that may underline your message and add to your model’s attraction.

That is multimedia content material advertising, and it would simply be what helps you stand out from the pack. If you’re creating attention-grabbing, helpful and interesting multimedia supplies related together with your model and your particular campaigns, you’ll be able to construct your visibility and attraction amongst your viewers.

That sounds promising, so let’s dive into the what and the way of multimedia content material advertising.

What Is Multimedia Content material Advertising?

Multimedia content material advertising merely means utilizing numerous forms of content material. These can embrace:

  • Customized imagery: From infographics to illustrations, images to graphs, a fast visible is eye-catching — to not point out very shareable as social media content material.
  • Video: Video content material is the essence of multimedia, providing you with the potential to make use of visible content material and audio in tandem. A great video can convey nearly any type of message.
  • Audio: Whereas audio is extra restricted than video, it could possibly nonetheless make its level. In B2B content material advertising, an informative podcast episode is an effective way to make data accessible.
  • Interactive content material: Deliverables that enable consumer interplay give your viewers data that fits their distinctive wants and encourage direct, extended contact together with your model.

These supplies don’t substitute written content material — largely that means weblog posts, white papers, eBooks and touchdown pages. In addition they don’t take away the necessity for social media advertising. Somewhat, what makes them so particular is the best way they complement different kinds of content material advertising.

The potential mixtures are just about infinite. An infographic embedded in a weblog put up. A LinkedIn put up establishing a podcast episode. A touchdown web page containing an interactive quiz. The identical video posted throughout your weblog, your YouTube channel and a number of social media platform accounts. All these choices and extra open up new avenues to succeed in your viewers.

A well-thought-out content material advertising technique is filled with synergy, with numerous deliverables making one another higher. For instance, customized photos add visible intrigue to your weblog posts, whereas the written paragraphs in between present in-depth data and context.

That is how you discover your edge in a busy advertising panorama: by various the feel and appear of your content material and selecting the correct medium to ship each message.

Study extra concerning the finest practices of content material advertising for contemporary companies.

What Are The Advantages of Advertising with Multimedia Content material?

It stands to motive that digital advertising by way of multimedia has benefits over a text-only method. Nobody desires to be a one-trick pony, in spite of everything. But it surely takes greater than a intestine feeling to decide to a content material manufacturing method. It’s value laying out particular methods audio, video, imagery and interactive supplies might help.

So, why is multimedia content material so nice?

  • It grabs consideration: A viewer who arrives in your web site via a hyperlink could spend simply seconds there except there’s one thing to catch their consideration. Even essentially the most compelling opening line of a weblog put up can’t compete with multimedia. Give your readers an eye catching picture or one thing to click on on, and so they’ve obtained a motive to stay round.
  • It’s versatile: Creating a picture or a video is rather a lot simpler to justify when you think about all of the methods you should utilize your new piece of media. Put up it in your weblog as a part of an Search engine marketing-optimized put up. Share it on LinkedIn. And Instagram. And X, the artist previously often called Twitter. Use it as a part of an e mail advertising drip marketing campaign. You went to the difficulty of making it, so now it’s time to point out everybody.
  • It enables you to set up your branding: Will individuals keep in mind you? That is an existential query in your firm, contemplating how rapidly shoppers can click on via numerous choices for almost any given services or products. When you have a particular visible id, summed up in a trademark brand and coloration scheme, you’ll be able to deck all of your multimedia content material out on this type and preserve reminding individuals who you’re.

Having laid out some particular benefits of utilizing visible and audio content material, it’s value stating an essential level: You’ll solely reap these advantages in case your content material is well-made and compelling. Supplies that didn’t obtain sufficient polish or consideration in manufacturing could fail to make an influence.

Your opponents have probably launched multimedia content material advertising methods of their very own. This implies you’ll be able to take inspiration from what they’re doing, after which one-up them with much more compelling deliverables. It additionally means, nonetheless, which you can’t accept something lower than premium high quality when making your personal deliverables.

Uncover the worth of reaching your viewers via a number of content material distribution channels.

What Sorts of Multimedia Content material Can Finest Attain Your Viewers?

There’s a correct second for each sort of digital advertising content material. Your model, relying on its business and target market, could gravitate towards particular forms of multimedia, however in lots of instances, versatility will serve you properly.

Listed here are just a few of essentially the most compelling methods to advertise your model via numerous deliverables:


Customized photos and infographics are versatile, eye-catching and interesting. There’s nobody proper method to graphic design. The rule of thumb is to craft a feel and look that matches in seamlessly together with your model’s id, conveying that data instantly to your viewers.

Infographics have the added impact of constructing complicated data instantly legible. It’s one factor to inform a reader that, as an illustration, safety incidents rose from 25% to 45% within the third quarter. It’s one other to put that data out on a bar graph so it’s instantly clear.


Podcasts, webinars and different types of audio content material are a bit extra area of interest than infographics or video. They do, nonetheless, have a significant position to play, particularly on the subject of B2B content material advertising. Audio permits your stakeholders to talk on to your viewers, in their very own phrases, creating a private connection.

You should use a podcast as a discussion board to interview attention-grabbing individuals in your business, displaying off your model’s material experience. You can even repurpose content material out of your weblog or elsewhere to place it in entrance of a brand new viewers. In case you launch audio content material on a gradual cadence, you’ll be able to hook loyal repeat listeners.


Video could also be much more adaptable than static photos, and that’s saying one thing. A video deliverable can imply something from an animated explainer clip to an hours-long panel recording from a company occasion. Throughout YouTube, social media, your web site, commerce present cubicles, digital billboards and even TV, you’ll be able to convey your model on to your viewers by way of video.

The flip aspect of video’s immense potential is the various transferring components that go into its creation. You’ll want to verify your video manufacturing pipeline is staffed with trusted consultants at each step to ship content material that can attain your viewers’s expectations.

Interactive Content material

If you wish to be certain your clients are actually listening to your model, don’t simply give them one thing to take a look at — give them one thing to click on on. Including interactive parts to visible content material like infographics can deepen the connection between the consumer and your model.

An interactive deliverable lets the viewer select their very own journey, specializing in the weather that basically excite them or getting into data to obtain a customized expertise. By combining compelling data with a easy, pleasing consumer expertise, you’ll be able to draw your viewers into your model’s world.

How Do You Run A Profitable Multimedia Advertising Marketing campaign?

As with all content material advertising technique, you need to go into multimedia creation with a plan. This implies drawing up a content material calendar and giving your artistic crew ample time to supply all of the deliverables.

This planned-out method ensures the content material doesn’t endure from compressed timelines and means that you can arrange campaigns that can enable every particular person launch to shine. When you realize there’s a great-looking infographic coming in every week, you’ll be able to queue up an Search engine marketing-optimized weblog put up to showcase it, together with social posts to unfold it to a large viewers.

As every of those deliverables emerges, you’ll be able to (and may) monitor information round efficiency and attain. This allows you to tune the marketing campaign, re-promoting supplies that haven’t met their potential and figuring out precisely what sorts of multimedia content material your viewers desires to see extra of.

Discover Your Personal Path to Multimedia Success

If all that sounds daunting — producing a number of forms of content material, specializing in high quality, releasing it on a schedule and monitoring efficiency — don’t fear. You’re not by yourself on the subject of content material creation.

From figuring out the perfect content material combine in your viewers to truly creating and releasing the required content material, an professional content material advertising company can again you up at each step of the best way. If you want entry to expert graphic designers, professional number-crunchers, skilled video crews or some other sort {of professional}, they’re at all times only a name away.

So be daring and begin desirous about what multimedia might imply in your model. It might simply be the sting you’ll want to make a long-lasting mark in your business.