New cell Google advert experiment places favicon in-line with show URL


Google has confirmed that the search firm is experimenting with a brand new Google Advertisements label show, this was after this has been noticed within the wild by some within the trade. The check consists of completely different verbiage like “commercial” and “sponsored” above cell search adverts, as an alternative of simply saying “Advertisements.” In lots of circumstances, the location’s favicon is featured on to the left of the advert area & show URL.

What it appears like. Here’s a screenshot from Brodie Clark of some variations:

Courtesy of @brodieclark

Google confirmed. A Google spokesperson confirmed the check saying “That is a part of a sequence of experiments to assist customers extra simply determine the model or advertiser related to the Search adverts they could see for a given question. We’re at all times testing information methods to enhance the expertise for customers on the search outcomes web page, however we don’t have something particular to announce proper now.”

A extra natural really feel? Google has persistently advanced the visible show of adverts over the previous 15 years. Advertisements have graduated from a heavy blue background to at present’s smaller bolded “Advert” textual content sometimes discovered to the left of the area:

A present advert within the wild.

One can argue that this new check has adverts taking yet one more step in direction of replicating an natural outcome. On this view, the advert/sponsored/commercial textual content is faraway from the proper aspect of the advert and moved above the location and area. Changing that label in some circumstances in now a favicon that’s showing to the left of the area/show URL, very similar to a cell natural outcome:

Picture courtesy of Bastiir

The mix of the elimination of the ‘advert’ notification horizontally subsequent to the advert together with the favicon might effectively drive extra clicks for these considering they’re clicking on an natural itemizing.

Why we care: If this experiment goes mainstream, each PPCers and SEOs may see a slight change in click-through charges. Whereas the Google spokesperson isn’t fallacious that customers might extra “simply determine the model or advertiser related to the Search adverts” it’s doable that they could much less simply determine adverts. With the Favicon on the left of the outcomes, site owners might discover elevated CTR on adverts, and fewer clicks on natural listings.

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About The Creator

Greg Finn is the Director of Advertising and marketing for Cypress North, an organization that gives digital advertising and internet improvement. He’s a co-host of Advertising and marketing O’Clock and has been within the digital advertising trade for almost 20 years. You can too discover Greg on Twitter (@gregfinn) or LinkedIn.


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