Google is notifying Google Service provider Middle retailers of a brand new program referred to as the Procuring expertise scorecard. In brief, Google is telling these retailers that if they supply an “wonderful buyer expertise” Google will in flip reward these retailers with “a lift in rankings,” “a badge” and “different advantages that may assist shoppers discover your small business,” throughout the Google Procuring tab in Google Search.
The e-mail. Menachem Ani obtained the e-mail from Google at this time and posted a screenshot of it on Twitter:
Extra particulars. Should you click on on the hyperlink in his Tweet, whereas logged into your Service provider Middle account, you will notice the brand new scorecard part:
There’s a assist doc that explains that “this system will monitor the expertise you present to clients in a number of areas, together with delivery velocity, delivery value, return value, and return window. You’ll be given a ranking of “Glorious”, “Comparable”, or “Alternative” on every metric. “
To see your efficiency for every metric and your total rating:
- Check in to your Service provider Middle account.
- From the navigation menu, click on Development.
- Click on Procuring expertise scorecard.
Why we care. If you’re a service provider and a part of Google Service provider Middle and you realize you possibly can present that stage of “wonderful” customer support, then it’d make sense so that you can share these metrics with Google so you possibly can achieve higher visibility in Google Procuring.
Google did add that if you don’t present the info, you’ll “not be penalized” – so there’s not cause to really feel pressured to offer the info to Google, exterior of figuring out that different retailers would possibly they usually would possibly profit, whilst you could not.
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About The Writer
Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming group for SMX occasions. He owns RustyBrick, a NY primarily based net consulting agency. He additionally runs Search Engine Roundtable, a preferred search weblog on very superior SEM subjects. Barry’s private weblog is called Cartoon Barry and he will be adopted on Twitter right here.
