Nikon says it desires to have 50+ Z-mount lenses available on the market by 2025: Digital Pictures Evaluation


This previous week, Nikon shared its ‘Medium Time period Administration Plan,’ which particulars what areas of its companies Nikon can be specializing in from now by means of 2025. Whereas a lot of it focuses on Nikon’s non-imaging companies, Nikon does element quite a few fascinating methods relating to its future efforts for digital imaging.

On a presentation slide title ‘Imaging Merchandise: Enterprise Technique,’ embedded beneath, Nikon says its ‘Imaginative and prescient’ for the following three years is to ‘Broaden the probabilities for visible expression and purchase overwhelming assist from all generations of followers around the globe.’ To realize this, Nikon says it plans to ‘Focus administration assets in excessive value-added merchandise and mirrorless cameras,’ with a purpose of elevating the typical promoting value (ASP) of its imaging merchandise by 20%.

The related Imaging Merchandise slide from Nikon’s presentation.

Nikon’s ‘Operational path’ suggests this can be executed by ‘Bolster[ing] the Z mount system by increasing lens lineup’ with aspirations to have over 50 Z-mount lenses by 2025. Contemplating Nikon at the moment has 34 lenses on its roadmap, which means we are able to anticipate at the least 11 extra lenses throughout the subsequent two-and-a-half years. Nikon additionally states it desires the typical Z-mount consumer to don’t have any fewer than two Z-mount lenses and says it plans to ‘Attraction to video creators by strengthening video features’ and notes it intends to ‘Deploy superior options from the 79 throughout the lineup.’

A graphic from January 2022 depicting Nikon’s Z-mount lens lineup.

Lastly, Nikon says it desires to ‘bolster the engagement earlier than and after buy’ with shoppers and give attention to each its purposes and cloud providers. In all, Nikon desires to hit ¥200.0B in income and have a constant working revenue margin of 10% for its imaging division.

If Nikon is to realize all of this, they’re going to have a busy few years forward, however the Z-mount is rising steadily and the digital camera market has typically proven that whereas manufacturing and gross sales numbers are down, the typical promoting value is trending up.

You may view the entire video presentation and accompanying keynote on Nikon’s investor relations web site.


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