Who doesn’t pine for the great ol’ days? Change is tough, and new merchandise usually resolve some issues whereas creating new ones.
On this week’s podcast, we dive into two separate tales with such a theme.
First up, we focus on The Commerce Desk’s new Kokai platform. It launched two years in the past, however many consumers favor each the front-end interface and back-end decisioning of the older Solimar platform. Though The Commerce Desk has been nudging consumers to undertake Kokai, it’s going to cease the nudging and permit merchants to make use of the older platform for the foreseeable future. No deprecation plans forward – we clarify why.
Then, we speak by means of how Nielsen’s new, accredited Huge Information + Panel rollout goes. The modeling has prompted some wild swings in demographic data. And these variations have shaken the boldness of Nielsen’s TV programmer prospects, who’re again to their “default place of being mad at Nielsen,” Affiliate Editor Victoria McNally quips. As modeling augments panel, we focus on what this variation means for the way forward for TV measurement.
