Nothing founder and CEO Carl Pei is continuous his teaser marketing campaign for the upcoming Nothing cellphone (1), drip-feeding info left and proper each few days upfront of the July 12 launch occasion. In the present day he confirmed that the gadget is powered by the Qualcomm Snapdragon 778G+ premium mid-range SoC.
That is in reality no shock, since a Nothing cellphone (1) prototype was noticed on Geekbench with that actual chipset just a few days in the past, but it surely’s good to have the official affirmation. Clearly high-end chips have gotten far more costly nowadays than they have been again when Pei co-founded OnePlus a few years in the past. The OnePlus One was ready to make use of one of the best SoC of its day whereas nonetheless launching for $100 lower than the Nothing cellphone is rumored to. Hashtag inflation.
Nothing says the Snapdragon 778G+ is “customized tuned” for the cellphone (1), however does not actually clarify what which means. This can be a acquainted trope that OnePlus has additionally used prior to now, so do not take it too significantly. What’s attention-grabbing is that apparently the “+” in “Snapdragon 778G+” comes from the help for wi-fi charging and reverse wi-fi charging.
Nothing says Qualcomm added these options to the SoC only for the cellphone (1), which is difficult to consider however not unattainable – up to now there are not any different gadgets utilizing the Snapdragon 778G or 778G+ to function such features.
Carl Pei mentioned a variety of issues about why his firm selected a mid-range chipset for its first cellphone, together with issues like “telephones have reached a degree of fine sufficient efficiency for basic duties and extra highly effective chips have diminishing returns”. Truthful sufficient, however we’re positive he would have chosen a Snapdragon 8 Gen 1 if it nonetheless allowed the Nothing cellphone (1) to hit the identical worth level. Alas, it does not, so Pei went for the following neatest thing to be able to preserve the worth low(er). And the remainder is advertising and marketing.