Nothing CEO Carl Pei was the co-founder of OnePlus, and you’ll see lots of similarities between the 2 firms, particularly within the advertising division. Nothing has run a OnePlus-esque teaser marketing campaign for its upcoming telephone (1), revealing small (or massive) tidbits of knowledge right here and there seemingly each different day, making certain it stays within the information cycle for weeks. That is precisely what OnePlus used to do, and it seems Nothing will apply yet one more early OnePlus technique for its first smartphone: the invite system.
Like it or hate it, it was undeniably distinctive when it made its debut with the OnePlus One, and the Nothing telephone (1) will “initially” be bought via invitations solely. You may say what you need about Carl Pei, however he positive is among the many greatest entrepreneurs and hype builders within the cell house.
The details about the invite system comes towards the top of the video above (beginning at 13:20), which Nothing premiered at present. The video particulars the design of the telephone and its manufacturing course of, letting us know that recycled aluminum is used.
The invite system will seemingly permit Nothing to promote its merchandise sooner because it will not wait till it collected lots of telephones in inventory in an effort to begin transport them. It is going to additionally ensure that the primary individuals who get a telephone (1) are these “in the neighborhood”, the “individuals who deserve it probably the most”. As soon as “they’re blissful”, the corporate is “more than pleased to open wider”.