Novo Nordisk, Queen Latifah Problem Weight problems Stigma in PSAs


When the dialog about weight problems enters the general public sphere, the tone can generally be deceptive. Phrases of concern, jest, or meant motivation from onlookers can boring the sides of a doubtlessly judgmental message. Nevertheless, the end-result is usually nonetheless the identical for these really dwelling with it: blame, guilt and—most potent of all—disgrace. A brand new marketing campaign from pharmaceutical firm Novo Nordisk posits that there’s far more to tales about weight and physique acceptance.


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