Nutrabolt Turns to Star Athletes and Influencers for Development

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When it comes time for a change, legacy manufacturers can usually be hesitant to make the primary transfer. Rajaa Grar, chief advertising and marketing and digital officer at sports activities vitamin firm Nutrabolt, has accomplished the alternative, taking its C4 Power drink model into the longer term, using athlete partnerships and her CPG expertise to steer the model to progress.



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