OnePlus has gone by means of a strategic shift within the final yr or so. With the launch of the Nord lineup, it has been in a position to aggressively broaden to new markets inside Europe and India, all whereas elevating model consciousness within the US – recognized to be a really troublesome marketplace for Chinese language OEMs to interrupt by means of.
OnePlus simply introduced that its aggressive enlargement is exhibiting in its numbers. The corporate’s development resulted in a 257% improve in variety of shipments globally (together with China, India, EU, and US) within the first half of the yr. This in comparison with the identical timeframe final yr.
The OnePlus Nord lineup is attributed to the rise in shipments. OnePlus claims it has offered greater than 1 million Nord N units since January and the US noticed a formidable improve of 428% YoY in H1 21. It seems that OnePlus has nestled itself into the premium section within the US for the reason that midrange Nord lineup isn’t offered States facet.
In the meantime in Europe, OnePlus shipments grew by 301% YoY. In India, Counterpoint Analysis information reveals that in Q2 ’21 the corporate took 48% market share of the premium smartphone market section. Lastly, in China, the place OnePlus solely sells the 9 sequence, shipments grew by 124% YoY in H1 of this yr.
All of that is certainly great information for OnePlus. The corporate is rising in a short time, even within the very-difficult US market. We’re involved whether or not OnePlus is rising too shortly and it might stretch itself too skinny. Then once more, now that the corporate has extra tightly built-in with Oppo, the corporate ought to be capable to handle the expansion. We’re to see if OnePlus will be capable to preserve this momentum.