PASADENA, Calif. — OpenX Applied sciences, Inc., one of many world’s main omnichannel supply-side platforms, as we speak introduced the promotions of Stacy Bohrer to Senior Vice President of Purchaser Improvement and Amanda Forrester to Senior Vice President of Advertising and marketing and Communications, reinforcing the corporate’s dedication to business momentum and partner-centric product innovation.
OpenX Applied sciences, Inc., one of many world’s main omnichannel supply-side platforms, as we speak introduced the promotions of Stacy Bohrer to Senior Vice President, Purchaser Improvement, and Amanda Forrester to Senior Vice President, Advertising and marketing and Communications.
These management elevations comply with a powerful 2024 and continued progress in early 2025, pushed by the success of OpenXSelect — the corporate’s advertiser-focused curation and supply-side focusing on platform. Over the previous 12 months, OpenX has added greater than 200 internet new manufacturers and seen a surge in engagement throughout curated offers and focusing on instruments, underscoring the corporate’s business momentum.
At the moment, OpenX has roughly 400 staff and can develop its business workforce by greater than 20% within the second half of 2025, with over one-third of that growth going down in worldwide markets. This progress will strengthen the corporate’s skill to serve manufacturers and unbiased businesses, reply shortly to purchaser wants, and ship the market’s most intuitive, high-performing platform.
Bohrer has been a key architect of that progress, rising strategic partnerships throughout holding corporations, unbiased businesses, and direct entrepreneurs. Along with scaling the gross sales group, she established a high-performing account administration operate to ship best-in-class service and consumer satisfaction. In her expanded position, Bohrer will oversee all purchaser growth efforts throughout the Americas, together with OpenX’s newly opened workplace in Mexico Metropolis, strengthening the corporate’s international footprint and enhancing its service throughout key progress markets.
“Stacy’s impression has been nothing wanting transformational,” stated Matt Sattel, Chief Income Officer at OpenX.“She is aware of the way to construct high-performing groups that ship for purchasers, and he or she does it with relentless focus and strategic readability. As we double down on our purchaser relationships and develop our presence throughout the Americas, Stacy’s management can be key to accelerating progress and deepening belief with companions who’re searching for smarter, quicker, and more practical methods to purchase media.”
“We’re now not only a pipe: The provision facet is now delivering vital product performance that drives efficiency for entrepreneurs and businesses,” stated Stacy Bohrer, SVP of Purchaser Improvement at OpenX. “Purchasers deserve a provide associate they will belief — one that’s clear, collaborative, and invested in delivering on outcomes. That’s the place I’ll be targeted: deepening partnerships, accelerating innovation, and delivering measurable outcomes.”
Forrester, a seasoned and product-first advertising and marketing chief, has helped align the voice of the client with product technique whereas refining OpenX’s market positioning. Her work has sharpened the corporate’s place within the market, knowledgeable the roadmap, and strengthened collaboration throughout advertising and marketing, product, gross sales, and engineering. Below her management, advertising and marketing has develop into a progress engine, shaping narratives, accelerating new product initiatives, and increasing OpenX’s international impression in key markets together with the UK, Australia, France, Germany, and Japan.
“Putting the client’s voice on the heart of our enterprise has been important to guiding each product and advertising and marketing technique whereas aligning gross sales, occasions, and communications beneath a unified imaginative and prescient. I’m energized to hold that perspective into each side of our work, guaranteeing we stay solutions-driven and customer-led,” stated Amanda Forrester, SVP Advertising and marketing and Communications.“With highly effective know-how and wealthy insights at our disposal, the availability facet is uniquely positioned to form what’s subsequent — and there’s by no means been a extra thrilling time to steer that transformation.”
“Stacy and Amanda symbolize one of the best of OpenX: curious, revolutionary, customer-obsessed, and deeply collaborative,” stated John Gentry, CEO of OpenX. “Their affect goes past gross sales and advertising and marketing — they assist foster the sort of efficient, pushed, and inclusive tradition that makes OpenX an awesome place to work and accelerates innovation and execution.”
About OpenX
OpenX is an unbiased omnichannel supply-side platform (SSP) and a world chief in supply-side focusing on, transparency, and sustainability. By means of its 100% cloud-based tech stack, OpenX powers promoting throughout CTV, app, cell net, and desktop, enabling publishers to ship entrepreneurs with improved efficiency and dynamic future-proofed options. With a 15-year monitor report of programmatic innovation, OpenX is a direct and trusted associate of the world’s largest publishers, working with greater than 150,000 premium writer domains and over 100,000 advertisers. Because the market chief in sustainability, OpenX was the primary adtech firm to be licensed as CarbonNeutral™ and third-party verified for attaining its SBTi Web-Zero targets. Study extra at www.openx.com.
