In 2022 B2B entrepreneurs have continued to seek out inventive new makes use of of social media advertising and marketing because the advertising and marketing world skilled one other yr exploring uncharted territory. We’ve been lucky to characteristic many effective articles on our weblog over the yr that discover how B2B entrepreneurs are profiting from social media advertising and marketing to raise and obtain new ranges of success.
We’re additionally lucky to have a wealth of gifted B2B advertising and marketing professionals contributing to and studying the TopRank Advertising weblog — which is able to have a good time its twentieth yr in 2023.
The experience our staff has acquired in serving to a number of the prime manufacturers on this planet together with Adobe, 3M, SAP, LinkedIn, and Oracle plan, implement and measure a variety of promoting applications has typically made it right here to our advertising and marketing weblog. To assist our B2B weblog neighborhood develop its social media advertising and marketing data, we’re thrilled to as soon as once more supply up our annual checklist of the most well-liked social media advertising and marketing posts of the yr.
The B2B social media advertising and marketing articles that had been our hottest of the yr are listed beneath, and we hope they may enable you to ask the fitting questions and proceed to supply best-answer options to the challenges we’ll all face in 2023.
We give many because of you — our devoted readers, for persevering with to make the TopRank Advertising weblog a go-to B2B advertising and marketing useful resource.
Our Most In style Social Media Advertising Posts in 2022:
1. Digital Imaginative and prescient: 5 New LinkedIn Options & How B2B Entrepreneurs Can Use Them To Succeed — Lane R. Ellis
LinkedIn* has launched a formidable array of latest options in 2022. From firm web page newsletters and the LinkedIn Podcast Community to the Way forward for Abilities and plenty of different new instruments.
In the most well-liked social media advertising and marketing submit of 2022 on our weblog, I shared 5 new LinkedIn options B2B entrepreneurs have to know. We’ve continued to discover new LinkedIn options and perception all through 2022, together with in our CEO Lee Odden’s insightful “LinkedIn #B2Believe and The Playbook for Promise Making in B2B Advertising with Jim Habig,” and “How LinkedIn Advertising Options Makes use of Running a blog to Energy Its Progress Engine.”
“All the time search the chance to amass new methods to do advertising and marketing, as a result of the power to pivot & adapt to the unknown is essentially the most precious talent set.” — Som Puangladda @sompny Click on To Tweet
2. B2B Advertising Schooling: 7 Free Social Media Coaching Packages From High Platforms — Lane R. Ellis
B2B advertising and marketing is ever-changing, particularly with regards to social media, and in our second hottest social media advertising and marketing submit of the yr we took a have a look at seven free social media coaching applications from prime platforms together with:
- LinkedIn Studying
With greater than 70 p.c of corporations recognizing on-line studying as important to long-term technique (Digital Advertising Institute), it’s been a implausible time to discover the huge array of on-line social media advertising and marketing programs accessible to B2B entrepreneurs from main social platforms.
“B2B entrepreneurs who take the time to deal with making studying a perpetual and lifelong endeavor achieve key benefits that assist future-proof the work we’re doing as we speak and encourage what’s coming down the pike.” — Lane R. Ellis @lanerellis Click on To Tweet
3. Survey Says: 2022 B2B Advertising Perception From Social Media Polls — Lane R. Ellis
What are the important thing areas within the B2B advertising and marketing trade the place professionals see a have to adapt to fulfill new challenges?
One simple option to gauge the heart beat of the trade is just by asking, and social media polls can supply a uniquely useful look into the considerations of B2B entrepreneurs.
In our third hottest B2B social media advertising and marketing article of the yr, we took a have a look at what the most recent ballot knowledge reveals about the place B2B advertising and marketing is in 2022, from techniques and platforms to occasions, search and extra, plus the place it’s headed in 2023.
“Protecting on prime of your viewers’s outlook — whether or not it’s from ballot outcomes, questionnaires, surveys or different kinds of suggestions — could make your B2B advertising and marketing efforts extra grounded, data-backed, and genuine.” — @lanerellis Click on To Tweet
4. Pay attention Up: How B2B Entrepreneurs Are Increasing Social Listening Offline & Past — Lane R. Ellis
How can B2B entrepreneurs amp up their social listening technique and develop it into different areas?
Social listening is an important side of contemporary B2B advertising and marketing, offering precious perception into present and potential future prospects, but many entrepreneurs deal with it virtually as an afterthought.
From devoting larger bandwidth to purposeful listening to utilizing observational abilities that drive advertising and marketing change, within the fourth hottest social media advertising and marketing submit of 2022 we shared 5 key methods to take your listening abilities to the subsequent degree.
“’Pay attention’ means rather more than listening to with ears. It means to concentrate. Synonyms embody observe, be attentive, give consideration to, cling on phrases, and take discover.” — Meryl Evans @MerylkEvans Click on To Tweet
5. Livestream Advertising: 5 B2B Manufacturers Elevating With LinkedIn Reside — Lane R. Ellis
How are B2B manufacturers elevating utilizing LinkedIn Reside?
All through 2022 B2B manufacturers have more and more turned to LinkedIn’s live-streaming providing LinkedIn Reside to raise their messaging in inventive new methods. Manufacturers utilizing LinkedIn Reside are rising engagement from just about all public-facing sides of their group, and pulling their skilled communities nearer than ever in actual time utilizing live-streaming.
In our fifth hottest social media advertising and marketing submit of the yr, we take the lens-cap off and have a look at 5 B2B manufacturers which might be elevating buyer experiences by live-streaming with LinkedIn Reside, together with:
“On the subject of the place B2B influencer advertising and marketing can take enterprise within the subsequent few years, our solely limitations are our imaginations.” @BrianSolis of @Salesforce Click on To Tweet
6. 5 Well timed Methods B2B Manufacturers Can Conquer Metaverse Advertising — Lane R. Ellis
What do B2B manufacturers have to know concerning the metaverse?
The metaverse is at present a disconnected hodgepodge of holographic hopes and digital goals that will or might not ultimately attain the sustainable velocity to seize the hearts, minds, and wallets of the private and non-private sectors.
Whether or not you’re simply testing the metaverse waters as a B2B model, making the choice to go all-in, or taking a wait-and-see strategy, in our sixth hottest social media advertising and marketing submit of the yr we took a deep dive into the present state of the metaverse, and shared prime 5 insights B2B entrepreneurs can use as we speak and in 2023.
“Folks ask about digital actuality, and if the metaverse goes to be the entire future, and the reply is that it’s going to be a part of the longer term.” — Sir Tim Berners-Lee @timberners_lee Click on To Tweet
How can B2B entrepreneurs profit from Instagram’s enhanced tagging options?
Instagram’s addition of enhanced tagging — which can also be accessible to be used in video Reels — affords vital publicity alternatives for B2B content material that has been created by a number of professionals, typically exactly the kind of content material that’s both made or co-created by B2B trade influencers.
In our seventh hottest social media advertising and marketing submit of the yr, we checked out how enhanced Instagram tagging may also help give a voice to trade consultants, assist elevate underrepresented expertise, and enhance model visibility.
“In a world the place on-line visibility immediately results in model sponsorships and different kinds of financial alternatives, crediting is extra essential than ever.” — Alexandra Zaoui @ZaouiAlexandra Click on To Tweet
8. How B2B Manufacturers Can Embrace The Metaverse, BeReal, & Different Creating Social Channels — Lane R. Ellis
Ought to B2B manufacturers embrace the metaverse, BeReal, and different creating social communication channels, and in that case, when is the fitting time to start out changing into concerned?
Whereas we haven’t fairly gone from B2B to B-to-BeReal simply but, rising social channels corresponding to BeReal and in a broader sense the metaverse do supply B2B entrepreneurs and types loads of alternatives, as we explored in our eighth hottest social media advertising and marketing article of the yr.
The net graveyard is suffering from the digital skeletons of so many previously promising social platforms, together with some that had been as soon as seemingly poised to rise to the echelon of the most-used types of on-line communication.
This social media platform churn can also be what helps maintain the net attention-grabbing and alive, but there’s little question the turnover has made it tougher for B2B entrepreneurs to put money into new and creating social channels, a problem that may proceed into 2023.
“Folks make buying selections primarily based on suggestions and perceptions of individuals (not manufacturers) they respect and belief. Influencers can be important for humanizing B2B manufacturers in 2022.” — Tamara McCleary @TamaraMcCleary Click on To Tweet
9. Copious Content material: 5 Artistic Methods B2B Entrepreneurs Can Profit From Twitter’s New Lengthy-Type Publishing — Lane R. Ellis
How can B2B entrepreneurs rev up their social media engines utilizing a number of the new long-form social media content material publishing options?
In our ninth most-popular B2B social media advertising and marketing submit of the yr, we examined how community-building, government affect, and episodic or sudden content material may also help B2B long-form content material thrive on social platforms.
“It takes nice storytelling to draw, have interaction, and convert in B2B advertising and marketing, and having a much bigger slate to work with lets extra highly effective model, buyer, and worker tales achieve a brand new viewers.” — Lane R. Ellis @lanerellis Click on To Tweet
10. Cannes Artistic B2B Lions: What Award-Successful B2B Advertising Seems Like In 2022 — Lane R. Ellis
What does award-winning B2B advertising and marketing appear to be?
For the primary time because the prestigious Cannes Lions Worldwide Competition of Creativity started within the Fifties, the 2022 occasion noticed devoted B2B-specific advertising and marketing award classes, providing a brand new alternative for B2B entrepreneurs to have their efforts shine on the worldwide stage.
Now that the inaugural Cannes Artistic B2B Lions awards occasion has taken place, within the tenth hottest social media advertising and marketing article of the yr, we took a have a look at simply what award-winning B2B marketing campaign efforts appear to be in 2022, and the place they’re more likely to be headed in 2023.
Thanks TopRank Advertising Readers
That’s a wrap on our a assorted and insightful collection of the ten hottest social media advertising and marketing posts from the TopRank Advertising weblog in 2022.
We printed many different posts this yr particularly about elevating B2B social media advertising and marketing, a practice we’ll proceed in 2023, so keep tuned.
Please tell us which social media advertising and marketing subjects and concepts you’d wish to see us deal with for 2023 — we’d be thrilled to listen to your recommendations.
Many thanks to every of you who learn our weblog repeatedly, and to all of you who touch upon and share our posts on the TopRank Advertising social media channels at Twitter, LinkedIn, Fb, Instagram, and YouTube.
*LinkedIn is a TopRank Advertising consumer.