Enterprise has grown by 385% since coming into the EU market one yr in the past
Overwolf Adverts, a world-leading platform empowering manufacturers and advertisers to achieve over 100 million month-to-month avid gamers, right this moment introduced the enlargement of its European operations with the appointment of Adam Davis as Director of Model Partnerships. This strategic rent helps Overwolf’s continued development within the area and its mission to assist manufacturers interact with hard-to-reach avid gamers straight throughout gameplay.
Overwolf’s advert platform allows manufacturers to achieve avid gamers throughout premium titles like Minecraft and Fortnite, utilizing a proprietary advert tech resolution that gives advertisers with immersive but non-intrusive placements. The corporate is at present ranked because the #2 greatest US Gaming Property by Comscore when it comes to attain, with its affect throughout EMEA areas gaining momentum in 2025, now listed #3 in Germany, #5 in France, and #7 within the UK. Within the final yr, the corporate has partnered with world manufacturers and media businesses resembling Armani, Lancôme, Verizon, Pepsico, Amazon, P&G, Skoda, PHD, Publicis, Havas, dentsu, Wavemaker and Mediacom.
With greater than 15 years of expertise within the digital and gaming trade, Davis beforehand served as Group Director of Company Partnerships at Activision Blizzard and has held management roles at AOL, Unruly/Information Corp, and Attain plc. He performed a key function in serving to convey the brand new Xbox Adverts providing to market at Activision and comes with in depth data of video promoting throughout each gaming and conventional writer environments. At Overwolf, he’ll give attention to rising strategic model relationships and creating progressive advert options that stability the participant expertise with high-impact model engagement.
Davis joins a rising European crew that has pushed 385% development in income within the area since Overwolf expanded into the EU market in 2024. The crew has launched profitable main partnerships with manufacturers resembling Müller FRijj, whose “Simply Really feel The URjj Problem” activation rewarded gamers for embracing enjoyable and chaos over merely profitable. The distinctive marketing campaign ran throughout main titles like Fortnite and Rocket League, utilizing Overwolf Adverts’ progressive advert know-how to ship contextual real-time messaging and rewards throughout humorous missions that resonated with Gen Z avid gamers.
“Gaming is reshaping fashionable leisure. Extra manufacturers than ever want to gaming to speed up their advertising and marketing efforts, however one constant problem is accessing top-tier titles at scale,” mentioned Adam Davis, Director of Model Partnerships at Overwolf. “At Overwolf, advertisers can attain avid gamers throughout well-liked titles like Name of Obligation and Fortnite, all accessible underneath one roof, and I’m trying ahead to altering what’s potential for advertisers within the area.”
“As our European development good points momentum, Adam’s management and prior expertise at Activision will likely be instrumental in scaling Overwolf’s presence and bringing extra manufacturers into the worlds the place avid gamers play,” commented Uri Marchand, CEO of Overwolf.
This announcement comes on the heels of Overwolf Adverts’ milestone income achievement of doubling advert income from $50 million in 2023 to $100 million in 2024, persevering with its trajectory as a class chief in in-game promoting.
For extra details about promoting with Overwolf, please go to https://www.overwolf.com/advertisements
About Overwolf Adverts
Overwolf Adverts is a world-leading gaming platform empowering manufacturers and advertisers to achieve over 100 million month-to-month avid gamers throughout a whole lot of the world’s greatest titles and premium gaming web sites. Ranked by Comscore as #2 US Gaming Property and Digiday’s Finest Gaming Advert Tech Platform 2024, Overwolf is trusted by world manufacturers and businesses resembling Common Photos, P&G, Dr Pepper, AMD, Monster Vitality, Nissan, KFC, WPP, Dentsu, Havas, The Commerce Desk and extra. For extra info on Overwolf, go to www.overwolf.com/advertisements.
About Overwolf
Overwolf is the guild for in-game creators. With over 1,500 video games supported, 178,000 creators, and 100 million month-to-month lively customers, Overwolf is the all-in-one platform that allows creators to construct, distribute, and monetize in-game apps, mods, and personal recreation servers. Constructed for creators by creators, Overwolf is on a mission to unite the in-game creator group and empower them to make a dwelling doing what they love – creating really superior gaming experiences. In 2024, Overwolf paid over $240 million to in-game creators. Based mostly in Tel Aviv, Overwolf has raised over $150 million so far from buyers together with Andreessen Horowitz, Griffin Gaming Companions, Perception Companions, and others.
