Composite supplies firm Owens Corning is using augmented actuality to achieve attendees of the 2023 AIA Convention on Structure in San Francisco.
Created by artistic company Lafayette American, the corporate’s “Pink Metropolis Takeover: The place Efficiency Meets Function” marketing campaign will see pink Owens Corning billboards displayed at San Francisco Worldwide Airport, the Moscone Heart and space lodges. Individuals are inspired to scan the QR code on these billboards to entry an augmented actuality expertise on their sensible gadget.
The AR expertise will permit folks to view a small cityscape in augmented actuality and faucet on completely different elements of buildings (like a constructing’s basis) to find out about Owens Corning’s business insulation merchandise.
“Trade management doesn’t simply imply bringing progressive merchandise to market,” stated Phil Bator, acd at Lafayette American. “It’s about utilizing each software accessible to point out that Owens Corning is concentrated on the longer term.”