Paddling to these Good Sentences with Sonora Birnie

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Company life could be a headtrip. You’re pinging between purchasers typically quicker than your fingers can sustain. Phrases, worth props and signoffs collide in your mind, attempting to leap the road. All of the whereas, you’re having a shower in sizzling espresso. But, Sonora Birnie wouldn’t have it some other approach. She’s a lifelong learner who relishes the experiences we throw at her. They’re an opportunity to adapt and shock herself. 

“Shoppers have given me some incredible suggestions, together with people who dive into madly complicated topics,” she tells us from her dwelling in Boise, Idaho. “However, I’m studying each week, which is a large success in my thoughts. I’ve additionally been capable of educate different Brafton folks concerning the significance of key phrases, placing my inner presentation expertise to the take a look at.” 

You’ll be able to’t be an excellent instructor right here until you actually drink life at Brafton in. That’s precisely what she’s been doing. Learn on for an introduction to one in every of our celebrity copywriters …

(Virtually) Straight Out of School 

When Sonora joined us, she’d solely just lately graduated from Boise State College. “I used to be working for a small startup within the metropolis, doing quite a lot of advertising and marketing issues together with social media administration, copywriting and venture administration. Oh, and freelance journalism for native publications as nicely!” 

You would possibly say she has a stressed starvation for any and each approach by which language can form a narrative. Sonora’s an avid reader, burying herself fortunately in YA novels à la “The Serpent King” and extra severe chin-strokers like “In Search of the Canary Tree.” That urge for food for journey on the web page despatched her towards companies eager to make use of her sharp thoughts and heat phrases. Quickly sufficient, she discovered Brafton. “Copywriting for an company,” she says, “brings me within the orbit of recent purchasers each day, in addition to the varieties of content material they actually need. It’s additionally nice to work with specialists of their area.” 

A bachelor’s diploma in media research and journalism helps Sonora assume critically and entertainingly concerning the articles, webpages, emails and different assignments she takes a fragile hand to. However, the individuals matter, too. “I like my group,” she admits, “who’re so sensible and supportive. I’ve grown a lot since starting right here. After we met in Boston on the tail finish of 2022, I felt so fortunate to work with such superb entrepreneurs.” 

Soaking Up Phrases, Wherever

You legitimately can’t cease Sonora from hoovering up inspiration for her position. Nevertheless, she’s inventive past Brafton as nicely. “I like writing fiction and dabbling in poetry. However, on the similar time, I’m talkative and outgoing. Exploring new locations issues simply as a lot as discovering a nest for just a few hours, y’know?” 

Sonora and her associates usually stroll alongside Boise’s Greenbelt, a path that rolls on and on by town’s river. As a lot as she loves hunkering down with golden pages, Sonora is drawn to the outside. Nature stays a muse for her biggest concepts. It’s like opening a window and having somebody lean in and kiss your cheek, telling you that you simply actually are doing an excellent job.

life@Sonora quote

Embrace the Doggie Paddle 

Whereas we’re speaking, I hear a jingle within the background. Then, a snort or two. Is that scratching? Is Sonora feeling okay? 

“That’s Rosie, my purple border collie,” she explains, bending all the way down to scratch an ear and gaze lovingly into her pooch’s eyes. They’re just about inseparable. Rosie joins her on climbing journeys round Idaho and additional afield — touring, as you would possibly guess, is a significant interest for the pair. 

“We paddleboard, too,” she says. “Summer season is prime paddle board time, however typically I can placed on a moist go well with and go within the fall and spring. It’s one of the simplest ways to discover state parks and new locations! It’s a peaceable escape, however can be enjoyable to go together with associates.”

We fairly admire having a canine as a lifeguard, though we’ll have to see some {qualifications}. But, in so many respects, Sonora retains her head above water at Brafton, and we all the time stay up for studying these killer first drafts. 

There’s one thing about an individual who leapt into skilled writing as quickly as she might — with barely a breath after faculty — that makes us know she’ll keep fearless on any venture, with any transient. And extra shows are coming. Instructing, like highschool itself, by no means fairly ends. 



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