To advertise this regional breakfast traditional, we turned to the area’s authentic music fashion: bluegrass. We put a brand new twist on a traditional folks music “Boil Them Cabbage Down” with proficient younger musicians from East Tennessee State College performing it. This music was integrated right into a TV industrial that includes bluegrass superstar Tim White. We additionally used it to create social content material, pageant signage, SWAG, out-of-home advertisements, a radio spot and even a LIVE industrial carried out earlier than a Rhonda Vincent live performance. So clap your arms, stomp your toes, and sing alongside to this catchy tune devoted to Pal’s Tender Pork Loin Biscuits.
