Papa John’s Gave Away $58,000 Pizzas Throughout Tremendous Bowl 58

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Papa John’s didn’t air an advert throughout Tremendous Bowl 58, however the pizza chain did carry its advertising and marketing staff to Las Vegas for a Tremendous Bowl-themed stunt: delivering a pizza value $58,000 to 2 sweepstakes winners, a shock that concerned baking faux cash into the crust.

At a Las Vegas Papa John’s location simply off the Strip, The Martin Company and Papa John’s advertising and marketing leaders together with head of brand name Jaclyn Ruelle had been available to supervise the baking course of and seize footage.

The stunt is a part of Papa John’s dedication to celebrating pizza tradition—one of many large modifications to its technique in 2024. Final yr, it tapped a brand new CMO from MOD Pizza, Mark Shambura, and in December he informed ADWEEK that he needs to speak to customers much less and join with them extra.

“We’re on a brand new run,” Ruelle mentioned. “We’re working to get extra of that youthful fan base, these Gen Zers, introduced in. That is actually about engagement.”

Contained in the $58,000 pizza supply

Papa John’s common supervisor and TikTok influencer Jacob Bartoli was there, too. Bartoli works in one of many model’s Florida franchises, and his pizza-making movies have attracted 641,000 followers on Instagram and 815,000 on TikTok.

To enter the $58,000 sweepstakes, Bartoli took to social channels to encourage prospects to go to the Papa John’s Vegas Model Pizza web site. There, they may enter the sweepstakes by signing up for the model’s Papa Rewards program.

PepsiCo and Venmo had been additionally concerned within the stunt. To acquired further entries, prospects might order one in all Papa John’s Epic Stuffed Crust pizzas, add a Pepsi product to their order, or decide to pay utilizing a Venmo account. The model’s new partnership with Venmo permits prospects to pay with the app at any of its areas within the U.S.

Bartoli invited followers to enter the model’s Vegas Model Pizza sweepstakes between Feb. 2-9. Then on Tremendous Bowl Sunday, he confirmed up on one Las Vegas winner’s doorstep, alongside Las Vegas Raiders defensive finish Maxx Crosby, at hand off the pizza in a bedazzled field.

“It’s not your common pizza field. It’s acquired gems and every part that’s sort of synonymous with Vegas. We blinged it out, basically,” Ruelle mentioned.

Two individuals gained the $58,000 (acquired through Venmo), whereas one other 58 prospects throughout the nation acquired $58 in Papa John’s loyalty foreign money, Papa Dough.

The Martin Company‘s first work with Papa John’s