Pepita’s Built-in Advert By All Good Collective: Scoop it to cease it

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It is a sunny day, you are strolling alongside the seaside, you cease for an ice cream. Will it’s a zingy inexperienced lemon & lime? Or a brilliant scarlet scoop of raspberry? Neither. At the moment your ice cream will probably be black.

Color and flavour are normally inseparable if you select an ice cream. We wished to seize individuals’s consideration by disrupting that. A black ice cream is a visible shock meant to get individuals speaking about one thing that is placing our shoreline and way of life in danger. Pepita’s chosen the substances and crafted the style to make it recent and scrumptious, however the black color actually takes individuals aback.

The vary of black ice lotions was created by Pepita to assist Surfrider Basis’s marketing campaign in opposition to PEP11; a allow to drill offshore for oil and gasoline, simply 50km off Sydney coast. The 7 flavours will probably be launched over August, September and October 2021 to attract consideration to the environmental menace and encourage individuals to signal the net petition to STOP PEP11.

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