Pernod Ricard Hypes Water to Assist Gen Z Celebration Responsibly After Lockdown

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The reopening of bars, golf equipment and eating places after coronavirus lockdowns could also be trigger for celebration, but it surely might additionally result in extreme and dangerous consuming. That’s the warning behind a brand new marketing campaign from Pernod Ricard as a part of its long-running Accountable Celebration initiative, which goals to fight binge consuming amongst younger folks. This system…

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