Persuade Your Boss to Ship You to MozCon 2022 [Plus Bonus Letter Template!]


MozCon is again in individual for 2022! From networking together with your friends to listening to from trade leaders, there are advantages a-plenty to attending conferences. You recognize that. Your friends know that. However how do you persuade the powers-that-be (aka your boss) that sending you is useful for your online business?

Don’t fear, we’ve received a plan. (And if you wish to skip forward to the letter template, right here it’s!)

Copy the template

Learn how to make the case

Enterprise competitors is fiercer than ever. Solely those that are capable of shift techniques with the altering tides of selling will be capable of come out on prime. And that’s precisely what MozCon goes that will help you do.

Masking every part a rising marketer wants for a well-balanced advertising and marketing weight loss plan (web optimization, content material, technique, progress), MozCon delivers top-notch talks from hand-selected audio system over three insightful days in July.

There’s a lot in retailer for you this yr. Right here’s only a sampling of what you possibly can count on at this yr’s MozCon:

Audio system and content material

Our audio system are actual practitioners and trade leaders. We work with them to make sure they ship the most effective content material and insights to the stage to set you up for a yr of success. No gross sales pitches or speaking heads right here!


You’re employed exhausting taking notes, studying new insights, and digesting all of that information — that’s why we expect you deserve slightly enjoyable within the evenings. It is your likelihood to decompress with fellow attendees and make new associates within the trade. We host thrilling night networking occasions that add to the worth you may get out of your day of training. Plus, our Birds of a Feather lunch tables assist you to join with like-minded friends who share related pursuits.

Excessive-quality movies to share together with your group

A few month or so after the convention, we’ll ship you a hyperlink to professionally edited movies of each presentation on the convention. Your colleagues received’t get to partake within the real-time expertise(the #FOMO is actual), however they’ll get an opportunity to be taught every part you probably did, at no cost.

Nice meals on web site

We all know that convention meals isn’t sometimes price mentioning, however MozCon is infamous for its cornucopia of tasty choices.

You’ll be able to count on two scorching meals a day and a great deal of snacks from native Seattle distributors — prior to now we’ve featured a smorgasbord from the likes of Trophy cupcakes, KuKuRuZa popcorn, Starbucks’ Seattle Reserve chilly brew.


No duds right here, we do our homework on the subject of deciding on considerate swag worthy of preserving. One-of-a-kind Roger Mozbots, a super-soft t-shirt, and extra cool stuff you’ll wish to take dwelling and exhibit.

Put on your coronary heart in your sleeve

MozCon on behalf of our attendees offers again every year by means of donating a portion from each ticket bought in direction of a charitable group. Our 2022 charitable recipients are Washington Trails Affiliation and North Cascades Institute.

Reductions for present prospects

Moz Professional, Moz Native, and STAT prospects save large on their ticket price, and there are reductions for teams of 10+ as effectively, so ensure that to benefit from financial savings the place you possibly can!


However in fact, don’t take our phrase for it! There are some unimaginable sources out there at your fingertips that tout the advantages of attending conferences:

“I have been to MozCon six instances — it is price touring all the way in which from Adelaide, Australia. The information sharing is subsequent stage!” — Woj Kwasi, Head Honcho, Kwasi

“MozCon is hands-down among the many greatest organized tech-oriented conferences I’ve ever attended. From the strongly inclusive tradition with wealthy illustration of all stripes of life, to the pleasant vibe across the lunch tables and after-session events, you’ll be exhausting pressed to discover a extra informative and useful web optimization convention within the US. — Eddie Childs, Inbound Advertising Supervisor, Mediagistic

“MozCon has been my go-to convention for the previous three years. Between the top-notch speaker lineup, incredible lodging and memorable events and networking occasions, it is really a must-attend occasion for any digital advertising and marketing skilled seeking to additional their profession within the trade.” — Kyle Sutton, Sr. Product Supervisor, web optimization Gannett / USA TODAY NETWORK

“MozCon is greater than a “work convention” – it truly is an annual collaboration with the brightest and most proficient SEOs from all around the world. Three full days of thought sharing, insights, and high quality time with trade consultants. By no means have I ever been to a convention the place the audio system on stage are humble and simply accessible. 5/5 would attend once more.” — Angela O’Pry, Advertising Coordinator at Entry Sciences

Want slightly extra to get your boss on board? Try some movies from years previous to get a style for the caliber of our audio system.

Purchase ticket, lower your expenses, get aggressive advertising and marketing insights. Everybody wins!

MozCon is one unforgettable expertise that lives and grows with you past simply the three days you spend in Seattle. And there is no time like the current to pitch MozCon to your boss. In the event that they’re nonetheless caught on the “why”, allow them to learn about our subscriber or group pricing tiers to your boss — you’ll save a whole lot of {dollars} while you do. Simply consider all of the Keurigs you could possibly get for that communal kitchen!

You’ll want to seize the letter template and make your case the simple means.


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