Piecing Collectively Success: How Chris Whitbeck Masters the Content material Writing Puzzle


From the second he started writing as a toddler, Chris Whitbeck had a pure aptitude for weaving phrases collectively. In October 2022 — a yr after becoming a member of Brafton — he turned one of many firm’s senior content material writers. However his journey isn’t one which was constructed upon in a single day successes and good luck. It was one which concerned onerous work, dedication and a willingness to experiment.

However what’s a narrative with out classes to be discovered? What can different content material writers be taught from Chris’ journey? And the way did he get to the place he’s at at this time?

Discovering the Proper Match

After nurturing his love for writing since childhood, Chris studied journalism at American College in Washington DC — due to the recommendation of a highschool instructor who acknowledged his expertise.

“I used to be advised by a instructor in highschool, ‘Oh, you’d make a terrific journalist, the best way that you just write, all of it seems like a information story.’ So I believed, ‘Okay, nice. There’s my life plan sorted out for me, I assume.’”

Chris’ journey took an sudden flip when the pandemic hit shortly after he graduated, making it difficult to discover a job. Surprisingly, he had stumbled upon Brafton years earlier whereas nonetheless in class, researching the corporate and feeling impressed by our method to content material advertising and marketing. It appeared like destiny had planted the seeds of his future with Brafton, a manifestation of types.

Throughout the pandemic, Chris spent a few years in search of a job and labored at a restaurant in his hometown. He discovered himself in a management place there, and the house owners requested him to handle their social media account. “I figured, I’d as properly do it. And I used that as a chance to simply write a little bit bit, simply right here and there, a tiny little factor,” Chris stated. This expertise turned out to be instrumental in getting employed at Brafton.

Regardless of not initially planning on entering into content material advertising and marketing, Chris was drawn to the thought of writing in an expert setting. “I knew that it was an choice for me as a result of there have been firms like Brafton on the market,” he stated. Quick ahead just a few years, and Chris had moved to Boston and spent 6 months looking for work. When he lastly determined to use to Brafton, he didn’t suppose he would get the job.

Chris remembers the joy and disbelief when he obtained a response: “I submitted my utility, and I received an electronic mail again from the editorial division, and I used to be like, ‘Oh my God, I didn’t even suppose that I’d get an interview. That is nice!’”

Because it seems, Brafton was the right match for Chris, and Chris was the right match for us. 

A Day within the Life

Each author has a novel work fashion. A day within the lifetime of Chris entails in depth analysis, writing and connecting with shoppers. He emphasizes the significance of understanding his shoppers’ companies and audiences, guaranteeing he can successfully talk their messages. 

“I really like the on a regular basis grind of, ‘What’s on my docket for at this time? What’s the problem? What story do I’ve to inform? What issues am I fixing for?’” Chris shares his enthusiasm for the number of work he will get to do at Brafton. “Probably the most thrilling half about working right here is that there’s all the time one thing new to jot down about.”

At Brafton, Chris has been in a position to apply his expertise to a variety of subjects, from meals supply and enterprise playing cards to teleconferencing. However there’s one space the place Chris’ experience shines: expertise. “I’ve taken up a distinct segment of writing about cloud safety and tech-related subjects. I’ve grow to be a go-to man for that form of factor.”

When requested about his favourite a part of the writing course of, Chris defined that it’s the second when all of the puzzle items come collectively. Studying a accomplished piece from begin to end and witnessing the story unfold offers him a way of exhilaration. “I’ve taken to one thing that I by no means thought I’d ever have the prospect to do, and I’ve run with it — and to date, it’s been a little bit of successful.”

life@Christopher Whitbeck

Hobbies, Targets and the Brafton Neighborhood

When Chris isn’t busy crafting compelling content material, he indulges in his private pursuits, reminiscent of cooking, immersing himself in motion pictures and bonding with colleagues over their shared ardour for Marvel. Bold and pushed, Chris has set his sights on writing a ebook earlier than hitting the large 3-0, expressing his dedication, “I’ve set a aim for myself that by the point I’m 30, I’ll have written a ebook… So long as I even have completed it and it’s in my arms, that’s all I actually care about.”

Although he works from house, Chris cherishes the collaborative and supportive environment that Brafton fosters. He says, “Regardless of it being a distant work setting, it’s extra collaborative than you’d suppose… it’s very nice having that group of like-minded people who find themselves all additionally unimaginable writers.” 

As Chris displays on his future, he hopes to go away a long-lasting influence by way of his work: “If every thing shakes out the best way I hope it does… I’ll even have left behind a path of labor that folks, on the very least, respect or discover some worth in.”  

In Chris’s footsteps, we discover a vibrant mix of ambition, ardour and camaraderie, illuminating the trail in the direction of a satisfying profession the place we can’t solely obtain our objectives however encourage others alongside the best way.

Fast Ideas for Present and Aspiring Writers: Constructing Your Artistic Toolbox

Whether or not you’re a morning particular person or an evening owl, a silence seeker or a music lover, discovering your distinctive path is important. There’s no one-size-fits-all method to creativity, however if you happen to’re searching for a launchpad to your writing journey, Chris Whitbeck gives a treasure trove of invaluable ideas that will help you sharpen your craft:

  1. Learn as a lot as doable to soak up completely different writing types.
  2. Follow writing repeatedly to take care of and hone your expertise.
  3. Maintain a pocket book to jot down concepts and inspirations.
  4. Take breaks and have interaction in hobbies to recharge your inventive batteries.

So, take a leap of religion, and let your phrases form the world in methods you’ve by no means imagined.


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