Pinalli digitises shelf labels with Pricer


Magnificence and private care retailer, Pinalli, has digitally improved its buyer expertise and in-store operations utilizing an answer from Pricer, the world’s most dependable supplier of ESLs (Digital Shelf Labels).

Based in Emilia, Italy in 1984, Pinalli is a luxurious magnificence chain, famend for its excellence in service, recommendation, worth and high quality.  With 70 shops situated in principal cities throughout the nation, Pinalli’s magnificence specialists present a tailored service for patrons, throughout a variety of over 40,000 merchandise from essentially the most prestigious magnificence manufacturers to the newest unbiased labels.

Wanting to make sure it might keep on the forefront of buyer innovation and ship distinctive, brand-rich buying experiences, Pinalli lately undertook an bold funding programme throughout its retailer property.  Its goal was to enhance the in-store experiences, improve buyer engagement ranges and reinforce the brilliant, daring and trendy look of every retailer which is in step with Pinalli’s model values.

“We selected Pricer for the digitalisation of our shops, as their wi-fi optical communication system and ESLs completely match our targets of guaranteeing ever better customer support and real-time worth modifications.  To have the ability to make this massive step, we needed to collaborate with a European companion that might assure excessive reliability and return on funding – values which we now have recognized in Pricer”, says Letizia Elefanti, IT Director at Pinalli.

Final yr, Pricer’s resolution was discovered to ship vital ROI based mostly on operational efficiencies and digitally enhanced retailer estates that assist to guard margin, in keeping with ‘The Complete Financial Affect™ of Pricer, a commissioned examine performed by Forrester.  The examine, which explores the associated fee financial savings and enterprise advantages of in-store digitalisation enabled by Pricer’s Digital shelf label (ESL) resolution, discovered that Pricer delivers a five-year ROI of 277% and, usually, the answer successfully paid for itself inside 18 months.

Partnering with Pricer, the automation of Pinalli’s in-store communication represents a significant step in its digitalisation journey because the shops at the moment are interconnected and in a position to talk by means of Pricer’s resolution. The ESLs assure correct and synchronised pricing throughout the chain, while additionally serving to to enhance the operational effectiveness of its retailer associates.

“We’re delighted to have signed this settlement with Pinalli. We are going to set up about 5,000 digital shelf labels per retailer, and all of the shops might be interconnected by means of Pricer Plaza, our IoT cloud-based platform which is constructed on responsiveness, flexibility, and excessive scalability”, commented Michael Cacciatore, Nation Supervisor, Pricer Italy.

Picture credit score: Pricer