Enjoyable truth, January is known as after Janus, the Roman god of gates and doorways, which symbolizes endings, beginnings, and transitions. Which doorways will you shut subsequent 12 months? And which of them will you knock on and open, as we start afresh?
We’ve all discovered an incredible deal about ourselves and the world over these final couple of years, so now could be the time to take these insights and apply them to the 12 months that await us — all shiny and new.
It’s not solely points of your private life that you need to plan for, it’s essential to do that to your model too, so you possibly can develop your corporation in leaps and bounds. That can assist you plan forward, listed here are the principle seasonal occasions and traits that happen in the course of the upcoming month.
New Yr preparations
January means a brand new 12 months, a brand new me, a recent begin.
We’ve all had pandemic fatigue however fortunately the beginning of one other 12 months offers us an opportunity to vary our mindsets. For that reason, it’s a good time to convey messages of renewal and refreshment to your viewers by means of your numerous branding parts and advertising campaigns.
It’s additionally a superb alternative to replace your model, in addition to your technique and your choices too. This theme of “beginning anew” may even be a possibility to convey an optimistic slant to a really lengthy two pandemic years (up to now).
In sensible phrases to your model, this could imply a refresh to your appear and feel, a brand new path with new services or products, and even new 12 months specials and reductions to your clients, whether or not you’re in retail, vogue, décor, well being and wellness or meals.
New Yr’s Day
A world vacation in most elements of the world, New Yr’s Day on January 1 could possibly be the time to inform your clients about your specials and reductions, in addition to interact with them across the theme of latest 12 months’s resolutions. Particularly if your corporation is within the private wellness, well being and sport and health area, it’s an incredible alternative to get your viewers motivated to hold out their well being objectives.
How about providing tempting new buyer reductions for those who’re a yoga studio or a free introductory session for those who’re a well being coach? Don’t overlook inspirational quotes, too — something that makes it simpler for folks to set themselves as much as obtain their new objectives is a good suggestion proper now.
Tu B’Shevat (Tu Bishvat)
The Jewish vacation Tu Bishvat, additionally referred to as Rosh HaShana La’lIanot, means “New Yr of the Bushes,” and in 2022 it falls on January 17.
As of late, it’s celebrated in Israel and elsewhere around the globe as an ecological consciousness day, the place timber are planted in celebration. For those who’re a Jewish enterprise or have a powerful Jewish viewers, you might play on this by altering your communication to have a inexperienced/tree theme, or making a marketing campaign centered round development or nature. That is particularly related if your corporation bridges the industries of ecology or gardening.
Australia Day
G’day, mate! Australia’s Independence Day is widely known annually on January 26, making the 1788 touchdown of the First Fleet at Sydney Cove and the elevating of the Union Flag by Arthur Phillip in New South Wales. It’s sometimes marked by neighborhood and household occasions, together with reflections on Australian historical past or neighborhood awards.
Usually, at the present time is a chance to attach together with your clients positioned in Australia, or to acknowledge the day when you’ve got a model with a powerful Australian id.
Faculty soccer championships
January is the tip of faculty soccer season in america, culminating within the massive NCAA faculty soccer nationwide championship happening on January 10 in 2022.
For those who personal a sports activities bar, café, restaurant or are in any approach concerned with sports activities, join together with your viewers to have a good time the large sport, whether or not it’s by speaking the groups you’re supporting, or internet hosting watch events or different associated occasions.
This is a perfect time for sports activities bars cafes and eating places, in addition to retailers promoting sporting items to become involved.
MLK Day
The third Monday of every 12 months (the January 17 this coming 12 months) is Martin Luther King, Jr. Day, happening a number of days after his start on January 15. The day honors King, the champion of nonviolent activism within the civil rights motion in america that protested racial discrimination in federal and state regulation of the Sixties, earlier than his assassination in 1968.
The vacation is a poignant alternative to create consciousness and educate your viewers about points associated to race – these within the political or charitable areas could discover at the present time significantly related to mark, however that is additionally an essential day to all companies, in every single place.
Worldwide Creativity Month
January is Worldwide Creativity Month, based by motivational speaker, writer and trainer Randall Munson. Going past the thought of a brand new 12 months’s decision on January 1, Worldwide Creativity Month gives a extra highly effective, enduring alternative for optimistic change.
For those who’re in any sort of inventive area — arts and design, crafts, décor or vogue — you possibly can deal with this concept of the facility of creativity and innovation, and produce your viewers in to have a good time it.
How a few inventive competitors the place you get your viewers to invent or design one thing? Or, what about selling native artists and their work? Even for those who’re in a “non-creative” enterprise, you possibly can nonetheless apply the thought. Bars can showcase native mixologists demonstrating the artwork of the cocktail, for instance, or educators may present their high recommendations on establishing inventive work habits.
Worldwide Thoughts-Physique Wellness Day
Because the twenty first century progresses, we’re changing into extra conscious of the mind-body connection, and it’s sprung an entire business and vary of companies that combine this concept. For those who’re within the holistic wellness area, January 3 is Worldwide Thoughts-Physique Wellness Day, and it’s an ideal time to have a good time the connection between a wholesome physique and a wholesome thoughts.
If your corporation touches on any side of well being — whether or not it’s foods and drinks, wellness or private health, for instance — you possibly can take part. Giveaways, schooling, high suggestions, take into consideration what this idea means to your model, and check out speaking this to your neighborhood.
Nationwide Spaghetti Day
Probably an in depth second behind pizza, spaghetti is one in every of Italy’s best world exports — so it’s greater than worthy of an entire day to have a good time it.
For those who’re within the foods and drinks area, for those who’re a restaurant or perhaps a meals blogger, get behind the trigger with Nationwide Spaghetti Day on January 4. Supply specials on spaghetti dishes, new recipes — the one restrict is your creativeness (and your capability for pasta).
Reverse Day
January 25 is Reverse Day which is a whole day devoted to celebrating the outdated switcheroo.
The day is widely known by saying precisely the other of what you imply, and as a model you might increase on this idea and actually have some enjoyable with it.
This could possibly be utilized to virtually any enterprise who has a humorousness and a love of wordplay, whether or not you’re within the magnificence, retail, vogue, foods and drinks or running a blog areas.
That is additionally the sort of factor that youngsters simply love, so for those who’re a youngsters’s model, then undoubtedly don’t become involved! (see what we did there?).
Spend the day exploring opposites — from reverse flavors to reverse feelings, and even reverse sounds.
Nationwide Cheese Lovers Day
“You possibly can’t make everybody completely happy. You’re not cheese.” ~Nameless
Sure, cheese is a much-loved meals around the globe — in america alone, one third of all milk produced goes into cheese manufacturing. January 20 is Nationwide Cheese Lover’s Day, a very scrumptious excuse to get a little bit tacky.
Once more, like nationwide Spaghetti Day, for those who’re within the meals area, then it’s price getting concerned right here. How about specials on cheese dishes or any artisanal cheeses you promote, a roundup of your favourite cheese-based recipes, or perhaps a tutorial on how you can make your individual?
Make Your Dream Come True Day
Really one to get the optimistic vibes going (which we may all do with after one other robust 12 months), January 13 is Nationwide “Make Your Dream Come True” Day — and this might apply to any model marketing campaign below the solar. Whether or not it’s an inspiring message within the schooling area, a marketing campaign centered on a charitable initiative, or a message associated to bodily and psychological wellness, it is a nice alternative to unfold the message about being proactive on the subject of what you need to obtain in life.
Replace your designs and campaigns
In order for you a recent search for the brand new 12 months, updating your model is tremendous straightforward utilizing the big selection of templates we provide. Having your templates prepared and accessible in our software is the easiest way to maintain the method of designing slick and seamless.
Once we’ve made it tremendous easy like this, creating your content material because the 12 months kicks off can prevent time and problem – liberating up your vitality to focus in your new objectives for the 12 months.
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