Pocari Sweat Outside Advert By Dentsu: Quick rehydration


POCARI SWEAT is an Ion provide drink that accommodates related minerals to the fluid in our physique which might shortly replenish the sweat that we misplaced from doing actions. In Thailand, the final conception was that POCARI SWEAT is a sports activities drink for sports activities folks, however actually folks lose water from their physique by means of every day actions, not simply after a exercise.

We then create a visible affect which provides a brand new impression for the model and evokes consideration by means of the main points of the craft from the concept conception so as to clearly convey that “each drop of sweat misplaced from each exercise might be changed with the POCARI SWEAT bottle in your hand”.

As a result of pores exist throughout our physique, we go together with a hand portray approach to create a millimeter-scaled illustration. We draw the main points of every drop of sweat that kind a form of a human physique displaying no pores and skin to emphasise the message that each drop of sweat is changed by the product that we incorporate into the work. Our staff have studied the sensible facet of sweat from a macro picture of sweat to render probably the most sensible picture, form, gentle and shadow, measurement and even motion of sweat from totally different angles. This paintings invitations folks to return and have a close-up take a look at the main points whereas on the similar time creates an affect to these it from a distance.


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