Google appears to be rolling out podcast-based data panels in Google Search. While you seek for your favourite podcast, you would possibly see a brand new data panel present up within the search outcomes.
Instance. Right here is an instance for the Azeem Digital Asks podcast displaying up with a brand new data panel on the precise hand facet of the desktop Google search outcomes web page:
This reveals for a lot of podcasts, though not all, so it looks like Google remains to be making an attempt to roll this out extra totally. Google has but to formally announce this new search function.
Listed below are some extra examples the search engine optimization neighborhood is speaking about on Twitter:
Why we care. Should you or your purchasers run a podcast, examine to see if you’re noticing this new data panel within the Google search outcomes. If not, it may be associated to the RSS feed your podcast is produced on. Sadly, there is no such thing as a official documentation how your podcast can present as a data panel.