Firm Dedicated to Creating Skilled, Excessive-Performing Workforce Centered on Serving to Manufacturers Prioritize Buyer Expertise
REDWOOD CITY, Calif. — MARCH 11, 2020 — Popularity.com, supplier of the primary and solely full cloud-based enterprise popularity and buyer expertise administration platform, at the moment introduced the appointment of Rebecca Biestman as the corporate’s new CMO. On this function, Biestman will draw on her in depth expertise to scale the enterprise, drive broader model consciousness and advance the corporate’s newly cemented mission to tie popularity administration to the shopper expertise (CX).
Popularity and CX within the age of affect
Within the age of affect, phrase of mouth on social media and on-line evaluation websites has unbelievable energy. A great or unhealthy evaluation, seen by maybe 1000’s of eyes, can finally decide the place customers determine to spend their cash. That’s why popularity administration — actions taken to handle listings, instantly tackle buyer suggestions, and be certain that suggestions is used to enhance and inform future actions — is vital to making sure a optimistic buyer expertise. In opposition to this backdrop, Popularity.com is the one platform to assist manufacturers obtain their goals to get discovered, get chosen and get higher.
“After I started my profession in digital advertising and marketing, manufacturers solely owned the dialog with the patron. However at the moment, clients have extra decisions and extra entry to info than ever earlier than,” stated Biestman. “Popularity.com is uniquely positioned available in the market as the one platform that may assist manufacturers purchase, interact and retain clients. They optimize the complete buyer journey, which supplies the patron the most effective expertise potential.”
On this function, Biestman will oversee the corporate’s general advertising and marketing technique, together with product advertising and marketing, demand era, corp communications and buyer engagement. Over the previous decade, Biestman has held a variety of government advertising and marketing and model administration roles. Most lately, she held the vice chairman of selling function at Dialpad, the place she led international advertising and marketing applications. Previous to Dialpad, Biestman served as head of selling and social influence for RMS, the world’s main danger administration software program firm. Biestman has additionally held advertising and marketing and model administration roles at Hole, Inc. and Earth Necessities.
“Rebecca’s expertise scaling advertising and marketing organizations and deep understanding of our mission to attach corporations to their clients make her a helpful asset to Popularity.com,” stated Joe Fuca, CEO, Popularity.com. “All through her profession, Rebecca has demonstrated her capability to efficiently execute revolutionary advertising and marketing campaigns and drive outcomes. As our CMO, she’s going to capitalize on the optimistic momentum we’ve gained to date, proceed to determine Popularity Rating because the gold customary for measuring buyer expertise and assist drive residence Popularity.com’s message that popularity issues.”
Popularity.com pioneered the web popularity administration (ORM) class. We proceed to steer the cost with the one confirmed, unified CX and on-line popularity administration platform, and revolutionary, customer-driven options. Our SaaS-based Popularity.com platform manages tens of hundreds of thousands of shopper opinions and shopper interactions throughout tons of of 1000’s of touchpoints. The patented algorithms behind Popularity Rating are based mostly on greater than a decade of deep machine-learning and information science experience, offering companies with a dependable index of brand name efficiency that they will use to make focused CX enhancements — and improve their capability to get discovered, get chosen and get higher. To study extra, go to www.popularity.com.