Popularity Deepens Govt Bench and Appoints Shannon Hernández as Common Counsel and Company Secretary


REDWOOD CITY, Calif. — March 10, 2021 — Popularity, the worldwide chief in repute expertise administration, has named Shannon Hernández as the corporate’s common counsel and company secretary. On this function, Hernández will draw on her in depth expertise main in-house groups and serving as a strategic advisor to international software program and SaaS firms to supervise all authorized areas for Popularity, together with technique, industrial, IP and privateness throughout a interval of speedy development.

Hernández will leverage her historical past of serving to firms scale for international success via key expertise and integration partnerships, strategic alliances and M&A. She may also give attention to constructing and main a best-in-class authorized staff to assist the corporate’s development initiatives.

“Popularity is uniquely positioned to turn out to be the feedback-to-action platform for future-forward firms,” mentioned Hernández. “I’m excited to carry my expertise of strategic authorized and enterprise partnership to assist Popularity’s distinctive associate ecosystem and platform in being the main supplier of options that assist firms scale and rework their buyer expertise packages within the digital age.”

Enterprise Progress and Demonstrated Finish to Finish CX Capabilities

Popularity’s international footprint has grown to seven places with greater than 500 workers worldwide. The corporate has expanded its enterprise and mid-market buyer base considerably, having lately added notable clients to an already spectacular shopper roster. Popularity credit this elevated curiosity in its RXM platform to the evolution in how firms do enterprise and talk with their clients. The affect of social media and unsolicited on-line critiques has by no means been extra important, giving customers unprecedented entry to information concerning the manufacturers they work together with. In flip, manufacturers are counting on Popularity’s trendy and open platform to rework suggestions information from critiques, likes, listings, feedback and clicks into their aggressive benefit.
“Shannon has a demonstrated monitor file of constructing scalable, performance-oriented authorized groups and key business partnerships – she is a invaluable asset for Popularity,” mentioned Joe Fuca, CEO of Popularity. “Shannon’s deep working information of the enterprise SaaS house, a ardour for expertise, and in depth international authorized expertise is precisely what our firm must additional cement our success as a built-to-last group.”

Hernández joins Popularity from Sophos, the place she served as Assistant Common Counsel and Interim Common Counsel. Whereas there, she led the authorized groups dealing with go-to-market authorized technique, advanced industrial and expertise transactions, product counseling and M&A, and oversaw the corporate’s $4 billion acquisition by a non-public fairness fund. Earlier than Sophos, Shannon led the authorized staff at Symantec answerable for supporting Symantec’s enterprise software program, SaaS and {hardware} teams with respect to product authorized technique, advanced licensing, expertise partnerships and M&A.

Shannon obtained her J.D. from Yale Regulation College and an undergraduate diploma in Quantitative Economics from Stanford College.

About Popularity
Popularity (previously Popularity.com) is the creator of the Popularity Expertise Administration class, and is altering the best way firms collect and act on buyer suggestions to drive decision-making and improve Buyer Expertise (CX) packages. Popularity’s interaction-to-action platform interprets huge quantities of solicited and unsolicited suggestions information into prescriptive insights that firms use to be taught from and develop. Hundreds of worldwide organizations depend on the patented algorithms behind Popularity Rating X™ to offer a dependable index of brand name efficiency so as to make focused enterprise enhancements. Backed by Bessemer Ventures and Kleiner Perkins, and trusted by over 250 integration companions, together with Google, Fb, Salesforce, J.D. Energy, Amazon and Internet.com, Popularity turns suggestions into the gas to develop companies world wide. Go to repute.com to be taught extra.

Media Contacts:
Shelby Valdez

Brigit Valencia
BOCA Communications


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