Popularity Refreshes Model, Drops the “.com” and Prepares for One other 12 months of Accelerated Progress


REDWOOD CITY, Calif. — January 25, 2021 Popularity.com, the worldwide chief in status expertise administration, at the moment introduced the corporate’s rebrand. Within the spirit of “new 12 months, new you,” the corporate is dropping the “.com” and refreshing its title to Popularity. With this replace, Popularity illustrates its progress and dedication to assembly the second with new improvements, whereas additionally reminding prospects of its dedication to serving to them create constantly glorious buyer experiences.

The corporate’s title refresh to Popularity reinforces its core dedication and upholds its long-held mission — to attach corporations to their prospects — whereas additionally reflecting a contemporary Buyer Expertise (CX) firm that competes in a always evolving market. The up to date title is simply a part of the rebrand; it additionally features a new brand and web site that showcase a reinvigorated visible feel and appear. Though the Popularity model is evolving, the corporate’s dedication to its prospects isn’t altering; Popularity stays dedicated to serving to them maximize their publicity, encourage buyer loyalty and function effectively via the status expertise administration platform

“The connection between manufacturers and prospects has without end modified, and for an organization to reach at the moment’s market, they need to remodel buyer suggestions from evaluations, enterprise listings and social media feedback into actionable insights that drive their enterprise ahead.  Popularity is the one platform that may assist them do it,” stated Joe Fuca, chief government officer at Popularity. “Our rebranding efforts additional illustrate our dedication to steady progress and innovation whereas concurrently constructing a greater model for our prospects to allow them to, in flip, forge stronger relationships with their very own prospects and switch a world of interactions into motion.”

A world of interactions calls for a platform of motion

“The Popularity rebranding signifies that we’re dedicated to constructing a greater model for our prospects — not simply visually, but additionally in our strategy to the market as a complete,” stated Joe Fuca, chief government officer at Popularity. “We are going to proceed to assist companies of all sizes throughout varied industries forge relationships between corporations and communities with a brand new model that symbolizes our dedication to steady progress and innovation.”

Spectacular Progress; Rising Demand for CX Capabilities 

Popularity has grown to over seven places with greater than 500 staff worldwide. During the last 9 months, the corporate has welcomed a number of spectacular government hires, together with DocuSign and Salesforce veteran Scott Barmmer as chief income officer. The corporate launched various new customer-led improvements, together with Popularity Rating X, a next-generation status measurement software, and plans to introduce an array of extra options later this 12 months to proceed to fulfill the rising wants of its prospects.

In at the moment’s risky enterprise local weather, status administration instruments are prime of thoughts for savvy buyer expertise professionals, and demand for a strong CX and open API-based platform has grown. Managing enterprise interactions and utilizing suggestions for instant motion is extra essential than ever. In 2020, Popularity secured vital new enterprise wins by pairing deep business experience with insights-driven innovation, proving to be a disruptive power in a saturated buyer expertise market. The corporate is now the valued buyer expertise platform supplier for near 1,000 of probably the most recognizable manufacturers within the automotive, healthcare, property administration and monetary providers industries, and stays dedicated to innovating, disrupting and main the business for years to come back. 

“Companies keen on transformative expertise administration know that conventional CX instruments are not ample to fulfill the wants of the market,” stated Rebecca Biestman, chief advertising officer at Popularity. “Our new model showcases the worth we deliver to our prospects, permitting them to show each interplay into optimistic motion by turning their suggestions into the gasoline to assist their enterprise develop.”

About Popularity

Popularity, creator of the Popularity Expertise Administration class, is altering the way in which  corporations collect and act on buyer suggestions to drive determination making and improve Buyer Expertise (CX) packages. Popularity’s interaction-to-action platform interprets huge quantities of solicited and unsolicited suggestions knowledge into prescriptive insights that corporations use to study from and develop. Hundreds of worldwide organizations depend on the patented algorithms behind Popularity Rating X™ to supply a dependable index of name efficiency as a way to make focused enterprise enhancements. Backed by Bessemer Ventures and Kleiner Perkins, and trusted by over 250 integration companions, together with Google, Fb, Salesforce, J.D. Energy, Amazon and Internet.com, Popularity turns suggestions into the gasoline to develop companies around the globe. Go to status.com to study extra.


Media Contacts

Kalie Marsch




Brigit Valencia

BOCA Communications




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