Popularity Unveils Messaging to Allow Sooner, Extra Customized Buyer Interactions


REDWOOD CITY, Calif. — April 22, 2021 — Popularity, the worldwide chief in fame expertise administration, right this moment launched its newest product, Messaging. Messaging offers a central inbox that takes in buyer messages from a spread of widespread messaging functions and companies, permitting companies to reply from one centralized location. With Messaging, companies can have interaction with clients simpler and sooner to generate extra leads and supply higher buyer assist. 

Based on the Washington Publish, 70% of shoppers say they like messaging a enterprise to obtain sooner assist, versus calling or emailing. And a HubSpot Analysis report discovered that two-thirds of shoppers who attain out to a enterprise by way of messaging or chat anticipate a response inside 10 minutes. As buyer behaviors and expectations proceed to develop into extra pressing, companies must adapt their buyer expertise (CX) technique and anticipate the processes and know-how developments that underpin it. With Messaging, Popularity helps companies do exactly that by offering a consolidated manner for them to work together with their clients.

Depart no messages unanswered

Popularity’s Messaging aggregates buyer inquiries from a spread of messaging functions, equivalent to textual content messages, Fb Messenger and Google Enterprise Messages, funneling them right into a central inbox. (Further messaging channels, equivalent to Twitter Direct Messages, WhatsApp and Instagram Direct Messages, are forthcoming.) Examined by present Popularity clients, Messaging permits companies to reply sooner to assist inquiries, gross sales leads and different urgent wants, maintaining interactions with every buyer collectively in an easy-to-follow thread. 

“Messaging has been one in all my favourite betas,” stated Melissa Stiles, Vice President, Advertising and marketing and Gross sales at Storage Asset Administration. “It saves my social group a lot time by permitting us to answer messages throughout Google and Fb multi functional place.”

Messaging incorporates the next functionalities to assist companies higher execute on their CX technique:

  • Assessment requesting — After finishing a buyer dialog, ship a evaluation request, probably turning a constructive expertise into social proof for your small business.
  • Message templates — Shortly reply to widespread questions with one click on. Emojis, pictures and PDFs may be leveraged to extend engagement.
  • Decision monitoring — Assign inquiries to the best particular person/group to guarantee that each buyer will get a response. Filter by matter and mark conversations as finished when an inquiry has been accomplished.
  • Chat extensions — Add a textual content message widget to your web site so clients can have extra methods to contact you.
  • Dialog reporting — Observe and enhance follow-through by measuring response charge, time to reply, time to decision and extra. 

“Popularity is dedicated to serving to companies throughout industries construct and execute profitable CX methods,” stated Pranav Desai, vice chairman of Product Administration, Popularity. “With Messaging, we proceed to develop our interaction-to-action platform, remodeling suggestions right into a aggressive benefit. Messaging permits companies to shut the loop with clients sooner than ever earlier than.”

Messaging is at the moment out there to new and current Popularity clients. For extra info on the product and pricing, please go to www.fame.com.

About Popularity
Popularity, creator of the Popularity Expertise Administration class, is altering the best way corporations collect and act on buyer suggestions to drive choice making and improve Buyer Expertise (CX) applications. Popularity’s interaction-to-action platform interprets huge quantities of solicited and unsolicited suggestions information into prescriptive insights that corporations use to study from and develop. 1000’s of worldwide organizations depend on the patented algorithms behind Popularity Rating X™ to offer a dependable index of name efficiency with a purpose to make focused enterprise enhancements. Backed by Bessemer Ventures and Kleiner Perkins, and trusted by over 250 integration companions, together with Google, Fb, Salesforce, J.D. Energy, Amazon and Net.com, Popularity turns suggestions into the gasoline to develop companies all over the world. Go to fame.com to study extra.

Media Contacts:
Shelby Valdez

Brigit Valencia
BOCA Communications


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