REDWOOD CITY, Calif. — February 1, 2021 — Popularity, the worldwide chief in popularity expertise administration, at this time introduced the relaunch of its Popularity platform. Out there at this time to Popularity clients, the Popularity platform now incorporates Popularity Rating X, Expertise Insights and Suggestions Anyplace — amongst different capabilities — in a single, complete platform. Together with refreshed branding and a renewed focus for 2021, the Popularity platform relaunch displays the corporate’s mission to ship new improvements to its clients that may assist them create constantly wonderful buyer experiences and gas enterprise progress.
Making Sense of Buyer Interactions
With the overwhelming quantity of buyer interplay and suggestions knowledge that exists at this time, it’s difficult for manufacturers to get a strong learn on their clients’ general notion of the corporate and the way it compares to the competitors. As well as, whereas varied metrics are generally used to gauge efficiency, it’s tough for manufacturers to collect suggestions knowledge from disparate listening posts after which know what to do to enhance within the eyes of their clients. Now, Popularity solves these challenges with a platform that’s higher than ever — extra actionable, extra conversational and extra open. It incorporates the next to sew collectively a completely complete providing:
- Extra actionable. The Popularity platform options Popularity Rating X, a brand new prescriptive analytics instrument that reveals the place a model stands at this time, the way it acquired there and what it ought to do subsequent to enhance. Expertise Insights consolidates all evaluate and survey knowledge in a centralized location so manufacturers can acquire a greater understanding of what their clients are saying by subject or by sentiment. Aggressive Reporting (Beta) reveals the competitors’s Popularity Scores, star scores, evaluations and buyer suggestions and gives course on find out how to come out on high.
- Extra conversational. Static survey instruments aren’t dynamic sufficient to assist real-time conversations. The Popularity platform is constructed for contemporary firms who perceive their clients’ elevated reliance on textual content and SMS-based communication. Conversational Surveys use textual content messages to make responding to buyer surveys customized and simple. Manufacturers can meet their clients the place they’re — on their smartphone — and acquire and reply to suggestions in-the-moment from the Popularity platform.
- Extra open. The Popularity platform is open, which implies it seamlessly integrates with a model’s different vital knowledge sources to supply centralized entry to all of the metrics that matter. Suggestions Anyplace shows third-party knowledge streams alongside a model’s Popularity knowledge to create a holistic view of the shopper expertise.
“Popularity is dedicated to serving to manufacturers elevate their XM recreation, however to try this properly, we should continually innovate to replicate the evolving nature of buyer expectations,” stated Pranav Desai, vice chairman of Product Administration, Popularity. “We are going to proceed to introduce new capabilities and performance to our Popularity platform to be able to assist manufacturers create constantly wonderful buyer experiences and gas enterprise progress amid the speedy tempo of change.”
The Popularity platform is on the market now to current Popularity clients. For extra data, please go to www.popularity.com.
Popularity, creator of the Popularity Expertise Administration class, is altering the best way firms collect and act on buyer suggestions to drive choice making and improve Buyer Expertise (CX) packages. Popularity’s interaction-to-action platform interprets huge quantities of solicited and unsolicited suggestions knowledge into prescriptive insights that firms use to study from and develop. Hundreds of world organizations depend on the patented algorithms behind Popularity Rating X™ to supply a dependable index of brand name efficiency to be able to make focused enterprise enhancements. Backed by Bessemer Ventures and Kleiner Perkins, and trusted by over 250 integration companions, together with Google, Fb, Salesforce, J.D. Energy, Amazon and Internet.com, Popularity turns suggestions into the gas to develop companies all over the world. Go to popularity.com to study extra.