The fourth-annual POSSIBLE is within the books!
AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas had been on the bottom in Miami. Listed here are their takeaways from three days chatting about agentic AI within the Florida solar (apart from some scattered showers).
However the AI discuss at POSSIBLE wasn’t simply advertising and marketing hype. Advert trade insiders acquired actual about what agentic AI instruments are literally doing and the expertise’s advantages and trade-offs.
And whereas AI could also be serving to advertisers resolve a few of their many measurement issues, it nonetheless hasn’t discovered frequency capping for annoying pharma adverts. We additionally clarify how AI is like almond milk in terms of sustainability.
And, simply in case you weren’t in a position to make it to Miami this week, we’ve acquired you coated!
Right here’s every little thing you might want to know to sound such as you actually had been there sweating with the remainder of us.
