Prime 10 Takeaways From Whiteboard Fridays in 2023


With the inflow of AI-generated content material, it’s extra vital than ever to supply high-quality content material that your viewers and Google will love. In late 2022, Google rolled out the Useful Content material Replace, an ongoing effort to reward websites with “people-first” content material, and we noticed the significance of this proceed into 2023. Together with this replace, you need to all the time be contemplating E-E-A-T (Expertise, Experience, Authoritativeness, and Trustworthiness) ideas on the forefront of your content material creation. Whereas E-E-A-T isn’t a direct rating issue however moderately a part of Google’s Search High quality Evaluator Pointers (SQEG), making use of these elements to the content material you create will sign to Google that it’s high-quality, related data.

Chima touched on six money-making content material codecs SaaS firms ought to prioritize: “better of” content material, gross sales engagement content material, competitor comparability pages, pricing pages, modifiers to obtain one thing and customized touchdown pages.