Prime 10 TikTok Influencers in 2023 [+ How to Become One]


Have you ever ever wished to change into a TikTok influencer? You’re not alone. A few of TikTok’s high influencers make 1000’s of {dollars} every day with sponsored posts and featured content material. To not point out, they’re inspiring all the social media platform’s neighborhood with their creativity.

What’s the quickest method to change into an influencer? Study from the professionals!

We’ve compiled a listing of the highest TikTok influencers in 2023, so you will get an concept of who’s making waves on TikTok and the right way to begin your influencer advertising and marketing program.

What’s a TikTok influencer?

A TikTok influencer is technically outlined as somebody who has 1,000 followers or extra on TikTok. Whereas TikTok influencers have a fantastic attain and the potential to change into well-known, they’re additionally tasked with creating the form of content material that resonates with their viewers. Influencers might use sponsored posts, product placement, or different partnerships to earn money on TikTok.

The TikTok platform launched the TikTok Creator Fund, a partnership program that pays content material creators for his or her content material. To qualify for TikTok Creator Fund, that you must have a minimum of 100,000 followers and 100,000 video views within the final 30 days. This may be a good way to monetize your TikTok profile and push your TikTok profession ahead.

Prime 10 TikTok influencers in 2023

From style and sweetness to comedy and music, TikTok is residence to an extremely various vary of influencers. Listed here are the highest 10 TikTok influencers in 2023.

1. Charli D’amelio,@charlidamelio (148.7 million)


@Markell Washington dc @KARA

♬ Immodest – Flo Milli

Charli D’amelio hails from Connecticut and is TikTok’s hottest influencer. In 2019, she began posting dance movies to trending songs on TikTok and rapidly rose to fame. She now has near 150 million followers, and her content material consists of vlogs, skits, and dance challenges.

However Charli didn’t let her success cease at TikTok. She has her personal fragrance line, sponsorship gigs with EOS and Hollister, an unique present on Hulu, and has even began releasing music.

In 2020, she turned the youngest particular person ever to make it onto Fortune’s 40 Beneath 40 listing. Charli has additionally appeared in different magazines like Time 100 Subsequent and Teen Vogue’s Younger Hollywood Class of 2021.

Wish to take after Charli? An enormous a part of Charli’s enchantment is her authenticity. To change into a TikTok influencer, you need to even be real and unapologetic about who you’re. Whether or not you’re creating humorous movies or instructing viewers one thing, it’s necessary that your content material comes from the guts.

2. Bella Poarch, @bellapoarch (92.4 million)


Swarovski Jewellery makes the whole lot higher✨💛 @Swarovski #Swarovski #RevealYourFacets #SwarovskiLucent #advert

♬ I like U – Official Sound Studio

Beforehand touting the quantity three spot on most high TikTok influencer lists, 25-year-old Bella Poarch has gained large TikTok fame in a comparatively quick time frame.

Bella’s TikTok profession started when she posted a lip-syncing video to Millie B’s “M to the B,” which rapidly went viral. This TikTok was the most favored TikTok in TikTok historical past and gained over 60 million likes.

Apart from lip-syncing, dancing, and displaying off her style model, Bella additionally posts cosplay content material in addition to some life-style content material. Bella has additionally established herself musically with the discharge of her new EP, Dolls. To not point out, she’s constructed a profitable TikTok profession and change into one of many high TikTok influencers to observe.

If you wish to comply with in Bella’s footsteps and change into a TikTok influencer your self, it’s necessary to do not forget that TikTok success doesn’t occur in a single day. You could be affected person and constant along with your TikTok content material and progressively construct up an viewers. Discover a area of interest you could give attention to or mix completely different subjects, comparable to style and gaming, to create distinctive TikTok content material.

Moreover, use the TikTok algorithm to your benefit by researching the preferred hashtags and tendencies with a purpose to get extra views and followers.

3. Addison Rae Easterling,@addisonre (88.7 million)


Dc @Spencer Wattenberg

♬ We Not Humping – Remix – Monaleo & Flo Milli

No TikTok high influencer listing can be full with out mentioning Addison Rae Easterling. Coming to you all the way in which from Louisiana, the TikTok star has been dubbed one of manyhottest social media stars by The New York Occasions.

Addison has amassed an enormous TikTok following due to her lip-syncing movies and dancing strikes. She even created a TikTok dancing group referred to as The Hype Home, which options TikTok stars like Charlie D’Amelio and Chase Hudson.

Her TikTok success even led to signing with expertise company WME, a number of sponsored publish offers with American Eagle, making a podcast (That Was Enjoyable? With Addison & Sheri), and casting in a film (He’s All That). Forbes named her one in all TikTok’s high influencers in August 2020.

The key to Addison’s success? Consistency and variety. Not solely does this 22-year-old TikTok star publish ceaselessly, however she can be lively all throughout TikTok, together with TikTok Challenges and TikTok Dwell. She is consistently creating new content material, giving her followers one thing to look ahead to each time they open the app.

4. Zach King,@zachking (70.9 million)


Mad respect for anybody that may be a road performer

♬ unique sound – Zach King

Are you sufficiently old to recollect Vine? Properly, when you do, then you already know Zach King. Zach initially made a reputation for himself on the short-form video-sharing platform Vine earlier than TikTok was even a factor. Now one of many high TikTok influencers, Zach is an knowledgeable at creating illusions and mesmerizing movies by means of modifying.

Zach’s TikTok account is exclusive in that he posts a variety of content material. From humorous TikToks to high-production illusions, Zach all the time finds methods to shock and captivate his viewers. With over 70 million followers, Zach is persistently employed by manufacturers to create content material for advertising and marketing campaigns.

What are you able to study from Zach? Properly, for starters, you might attempt experimenting with TikTok results and filters to create fascinating edits. You must also consider inventive methods to interact your viewers, in addition to contemplate growing a signature model to make your TikTok movies stand out.

5. Dixie D’amelio, @dixiedamelio (57.5 million)


❤️ @Sabrina Carpenter

♬ Nonsense – Sped Up Model – Sabrina Carpenter

Prime TikTok influencer Dixie D’amelio has a reputation you in all probability acknowledge. Why? Properly, she’s the #1 TikTok influencer Charli D’amelio’s sister, in fact.

However Dixie isn’t one to be outshined by her youthful sister. She’s a singer and one in all TikTok’s high influencers herself, receiving sponsorship offers from high manufacturers like Hollister and Morphe. Dixie additionally launched her first single, “Be Pleased,” in June 2020 and appeared on the TV sequence Attaway Common–proving she will be able to do all of it.

Dixie can be on the case of Hulu’s The D’Amelio Present, which follows Charli, Dixie, their dad Marc, and their mom Heidi’s every day lives.

For those who’re seeking to comply with in Dixie’s footsteps and change into a TikTok influencer, it helps to have a well-known youthful sister (haha). All jokes apart, the D’amelios are a shining instance of how diversifying your content material, on and off TikTok, might be a necessary a part of turning into a long-lasting TikTok influencer.

6. Jason Derulo,@jasonderulo (56.6 million)


Ppl get us blended up on a regular basis @joshvfx

♬ Jiggle Jiggle – Jason Derulo & Duke & Jones & Louis Theroux

Don’t lie, you probably did the voice, didn’t you? *Jasonnn Deruuuloooo*

Singer, songwriter, and dance machine, Jason Derulo has change into a TikTok celebrity. Together with his nice humorousness and well-known collaborations with TikTok stars like Zach King, the Lopez brothers, Michael Le, and Will Smith, it’s no shock that he has over 56 million followers on TikTok. He even launched a single titled “Savage Love” with beatmaker Jawsh 685 in 2020, which was used to create TikTok challenges.

If you wish to be a TikTok influencer like Jason Derulo, it’s necessary to seek out what makes you distinctive and give attention to that. Collaborate with different TikTok stars, and all the time keep in mind to publish content material that’s entertaining and fascinating.

7. Spencer Polanco Knight,@spencerx (55.3 million)


Hiya, Georgie 🗣🤡👋🏼

♬ unique sound – Spencer X

Self-proclaimed “mouth music man” Spencer Polanco Knight is one in all TikTok’s high influencers. Born in New York Metropolis, Spencer X has received the hearts of TikTok customers around the globe along with his free-flowing beatboxing and musical tracks.

His TikTok account, which at present has 55.3 million followers, was first propelled to fame following the discharge of two viral movies, one by which he beatboxes 14 completely different genres and one other that includes 20 customized sound results–straight from his mouth. He additionally collaborated with well-known musical stars like Alicia Keys, Hip Hop artist Russ, Marshmello, Sean Kingston, and TikTok stars Lopez Brothers.

Spencer X’s success on TikTok is essentially attributed to his distinctive model, dedication to producing high quality content material, and being part of TikTok’s bigger neighborhood by partaking with different customers. He additionally is aware of his viewers intimately, creating content material tailor-made to the TikTok life-style and that includes in style TikTok tendencies. This has helped Spencer X to change into one of many high TikTok influencers, gaining recognition from Forbes,Insider, and extra.

8. Loren Grey,@lorengray (54.5 million)


im often the issue

♬ unique sound – fischbch

Subsequent up is 20-year-old Loren Grey from Pottstown, Pennsylvania. Loren is a TikTok star, singer, and entrepreneur. She first rose to fame after gaining followers on earlier than TikTok’s creation in 2017. Since then, her fanbase has grown to over 54 million TikTok followers, 3.73 million YouTube subscribers, and 23.6 million Instagram followers right now.

Loren is extensively recognized for her inventive content material that includes lip-sync and unique songs. In 2021, she signed a cope with Virgin Data and has launched ten singles since then. As a consequence of her TikTok fame, Loren has been capable of land partnership offers with Revlon, Skechers, Hyundai, and Burger King. In December 2020, she launched her personal jewellery model&all the time.

Loren is an efficient instance of what occurs once you get in early and don’t surrender. She’s constructed a formidable profession and fan base with TikTok as her foremost platform.

9. Michael Je,@justmaiko (52.3 million)


carry it over to my place.. dc me(:

♬ unique sound – 𝙖𝙧𝙞𝙛𝙛_ – 𝙖𝙧𝙞𝙛𝙛_

Dancer and TikTok influencer Michael. Le, or JustMaiko, is a Florida native who has been Tiktokking since 2016. Michael is finest recognized for his dancing movies and tutorials that function him executing sophisticated strikes with ease. He has partnered with numerous different dancers, personalities, and social media influencers, comparable to Jason Derulo, Crissa Jackson, and Mikeila J.

As an expert TikToker and teacher, Michael is an advocate for TikTok as a platform for aspiring dancers to showcase their expertise. He’s additionally an enormous household man, and commonly options his two youthful brothers in his movies–that are extremely cute, let’s be trustworthy.

Michael combines his innate dancing expertise along with his humorousness and household values to create content material that TikTok followers love.

10. Riyaz Aly,@riyaz.14 (45.4 million)


Oy hoy! ❤️🌹 #riyaz #duetwithriyaz ib: @sujanrae123

♬ MEMBA & EVAN GIIA – For Aisha (Featured in “The Sky Is Pink”) – Shweta Bhintade⚡️🖤

The youngest TikTok influencer on this listing is Riyaz Aly, a 16-year-old TikToker and Bollywood actor. He has earned an enormous TikTok fanbase of over 45 million followers due to his Bollywood-style lip-syncing and dance movies.

Riyaz has gained celeb standing in his residence nation of India, due to the TikTok platform. He’s additionally been featured in a number of hit music movies, together with Tony Kakkar’s “Yaari Hai!!” and Rajat Nagpal’s “Pahadan.”

Riyaz is a superb instance of how discovering a distinct segment and staying per TikTok may also help you construct a following, even once you’re solely 16!

How one can change into a TikTok influencer

Whereas these listed above are TikTok stars, anybody can change into a TikTok influencer with the appropriate technique, slightly additional free time, and a little bit of creativity. Listed here are some suggestions that will help you get began as a TikTok influencer.

Discover your area of interest

TikTok is stuffed with content material, and it may be exhausting to face out from the group in case your movies aren’t distinctive. Discovering an space you’ll be able to specialise in will make it simpler for individuals to acknowledge and comply with your TikTok channel.

Similar to Zach King is the particular results grasp on TikTok and Riyaz Aly is the Bollywood star, you could find an space to specialise in and make it yours. TikTok influencers are most profitable once they have a distinct segment they will give attention to and construct their followers round.


Burning sulfur singes what’s left of my eyeballs #science #chemistry #nilered

♬ unique sound – NileRed

Know your goal market

That is advertising and marketing 101. If you already know precisely who your viewers is, you’ll haven’t any drawback creating movies they love. That might imply understanding the age, gender, and pursuits of your followers. Or researching tendencies associated to your area of interest. Realizing what works finest for TikTok and tailoring your content material to these tendencies may also help you develop your viewers and enhance engagement charges.


Select your fav Keanu #keanureeves #neo #constantine

♬ unique sound – Unreal Keanu Reeves

Put up persistently

If TikTok customers wish to keep related, they should publish commonly and sometimes. In truth, information exhibits that TikTok influencers ought to intention to publish one to 4 occasions per day. This lets TikTok know you’re placing within the effort to create related content material. Plus, it provides your followers one thing to look ahead to.


Because of this i hate clowns😂 @merrickhanna

♬ unique sound – Brent Rivera

Get stylish

Tendencies are to TikTok as hashtags are to Twitter. TikTok influencers have to know what’s trending on the platform and when it’s time to leap on the bandwagon.

TikTok tendencies usually are available in waves, so get forward of the sport by leaping on them early. TikTok influencers who can do that efficiently are sometimes rewarded with a lift of their views and are capable of attain new audiences.


crushed it 😌 @Michael Sanzone @Anthony Gargiula @nataliejanesings

♬ unique sound – James Charles

Be relatable

Whereas TikTok is all about being inventive and having enjoyable, TikTok influencers additionally have to hold it actual.

Charli D’amelio is a superb instance of this truth, along with her signature TikTok dance movies and confessional model. She has managed to remain true to her area of interest whereas additionally adapting to the ever-changing TikTok tendencies, permitting her to stay one of many high TikTok influencers.

Professional tip: Don’t attempt to be somebody you’re not. In addition to entertaining them, TikTok influencers ought to intention to create content material that’s relatable and emotionally partaking. This can enable you to to construct a loyal viewers, who shall be extra prone to tune in to your content material daily quite than simply once you publish a couple of trending subject.


that is half my drafts a bunch of unfinished vlogs lol additionally we didnt get tattoos and went to dinner at 8

♬ unique sound – charli d’amelio

FAQs about TikTok influencers

Who’s the preferred TikTok influencer?

The preferred TikTok influencer is Charli D’amelio, who has over 148 million followers. Different TikTok influencers with excessive follower counts embody Bella Poarch (92.4m), Addison Rae (88.7m), and Zach King (70.9m).

Are TikTok influencers paid?

Sure, TikTok influencers are paid–and nicely. Among the hottest TikTok influencers earn greater than $20,000 per publish. Influencers can earn cash in plenty of methods, from sponsored posts to TikTok’s Creator Fund.

In an effort to earn money instantly from the app, TikTok influencers should have a minimum of 10,000 followers, 100,000 video views within the final 30 days, and be 18 years or older. Study extra about how a lot influencers are paid on the Hootsuite weblog.

How do you get to be a TikTok influencer?

To change into a TikTok influencer your self, that you must create the kind of content material that resonates with TikTok’s viewers. TikTok customers want content material that’s entertaining, lighthearted, and enjoyable. Movies that includes lip-syncing, comedic skits, or dancing will often carry out higher than longer-form vlogs. Add your movies to TikTok commonly and use trending hashtags and subjects to assist enhance their attain.

When you achieve traction, you’ll be able to accomplice with different TikTok influencers in comparable fields. Or, attempt to get featured on TikTok’s curated For You web page. This can assist develop your fan base and make it simpler for manufacturers to seek out you.

Develop your TikTok presence alongside your different social channels utilizing Hootsuite. Schedule and publish posts for the perfect occasions, interact your viewers, and measure efficiency — all from one easy-to-use dashboard. Strive it free right now.

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