Selecting a backdrop is step one in product pictures. Pairing a product with the proper background is essential when attempting to persuade buyers to make a purchase order.
This publish is the primary in a sequence geared toward serving to retailers take higher product pictures. I’ll cowl newbie principle, superior techniques, modifying methods, and extra. All will assist elevate the presentation of your merchandise and thus improve conversions.
Seamless paper backgrounds are low-cost and comparatively environment friendly for nearly any product. Seamless paper supplies giant, easy, non-reflecting surfaces. Rolls could be re-used partially or totally and are available in numerous colours, costing from $25 to $250 per roll.
A flexible seamless paper choice is Savage’s 01 Tremendous White. Relying on its width and size, one roll ranges from roughly $20 to $230. The paper is sturdy, with a density of 163 gsm (grams per sq. meter). It is available in 93 colours, corresponding to #12 Studio Gray, #20 Black, and #71 Deep Yellow.
A lower-priced choice is Pacon’s Fadeless building paper. Michael’s, the interest retailer, sells a 48 in. x 12 in. roll for about $10. Nonetheless, bigger merchandise corresponding to furnishings would require a much bigger dimension. Stick to Savage in case your objects are outsized.
Canvas backdrops are greatest for sturdiness. Canvas is hard, long-lasting, and cost-effective. Nonetheless, it’s vulnerable to wrinkling and due to this fact not appropriate for many product shoots — solely these in context.
Westcott’s X-Drop line of canvas backdrops is my favourite. The worth begins at roughly $100. The road consists of a formidable vary of wooden plank choices which can be helpful for taking pictures in opposition to a sensible picket backdrop.
Studio Dynamics gives high quality solid-color canvas backdrops. Though at costs starting from $179 to $549 (relying on dimension), they’re costlier than Wescott’s selections.
Muslin backdrops are practically as standard as paper as a result of their superior sturdiness and resistance to ripping. They’re even washable. Muslin supplies a mushy white background that’s clear and uncluttered.
LimoStudio gives one of the best muslin backgrounds, however discovering them in white could be tough. Nonetheless, Issuntex’s 6 ft. x 9 ft. white muslin backdrop is out there on Amazon for about $20 — a good selection for worth.
Inexperienced display screen backdrops. Nearly each product photographer must shoot in opposition to a inexperienced display screen often. And green-screen post-production is far simpler when the backdrop has no wrinkles. That’s why I take advantage of Westcott’s Wrinkle-Resistant Chroma Key backdrop. It’s dear at about $80. However it’s non-reflective and excellent for pictures and movies. Plus, it’s mechanically cleanable and made out of heavy-duty material.
Promote Extra Merchandise
The correct backdrop could make or break product pictures. Use the identical background for your entire objects to make sure a clear, constant format whereas additionally including that contact of professionalism that buyers love. Spend money on one of many backdrops above. You’ll promote extra merchandise.