There’s a easy approach writers can work much less and earn extra: Productize your providers.
That service you ship as a bespoke resolution that’s handcrafted for every particular person consumer? That one.
The one your purchasers demand most.
That’s the service we’ll productize first.
“Work much less and earn extra” may sound too good to be true.
However virtually any service enterprise may be productized to make it simpler and quicker to ship.
Your purchasers received’t discover the distinction — they’ll simply suppose you’re tremendous organized.
It’ll be our little secret, OK?
How one can begin turning your providers into merchandise
To begin, evaluation your gross sales.
Discover what service your clients buy most frequently from you.
It’s good to pick out your best-selling service. Productizing a service that has excessive gross sales quantity will make a noticeable distinction in your online business.
Growing a course of for the service you ship most is step one towards working much less and incomes extra.
Search for the constants
Even ultra-customized providers have just a few duties in widespread.
As soon as you understand which service you need to productize, your job is to search for these constant duties and create repeatable processes round them (identical to you do when carving out artistic time for your online business).
The extra you possibly can systematize your service, the quicker and extra environment friendly it is going to be to ship it.
That implies that over time, you’ll work much less time and earn the identical amount of cash. You possibly can even tackle extra work when you lock in processes for repeatable duties.
Repeatable course of examples:
- Create a guidelines with a regular collection of questions you ask each consumer in your preliminary assembly.
- Have your consumer fill in a kind to provide the majority of the data you want to have the ability to ship the service.
- Create a course of for organising the brand new venture in your venture administration software program.
- Use templates on your estimates, your contracts, and your welcome, observe up, and wrap-up emails.
This “observe-and-note-the-constants” step is essential and it’s one thing solely you are able to do.
Any time you end up repeating a job, make an observation so you possibly can create a repeatable course of.
It’s the muse for productizing your service.
It’s not attractive — it’s techniques
Some of the difficult components about delivering a artistic service is that purchasers have a troublesome time understanding how you create their options.
Your course of isn’t seen for essentially the most half.
Your purchasers describe what they want and by some means (perhaps by magic?) you seem on the agreed-upon date with the answer.
“How did that occur?” they marvel.
Creating and following techniques as you ship your service makes the method really feel extra tangible. Chances are you’ll discover your purchasers are relieved to see that you’ve got a course of — it’s reassuring to work with a artistic individual with a plan and a way they observe.
Have I satisfied you to strive productizing your best-selling service?
Let’s have a look at some examples of how one can work much less and earn extra with merchandise — we’ll name them packages.
8 examples of productized providers for writers
My background in branding requires me to let you know you can cost extra when you create a compelling bundle identify on your productized service.
That’s why the examples beneath start with a compelling bundle identify.
I’m sharing bundle choices for 4 several types of writers. Use them as inspiration for the productized providers you’ll create on your purchasers.
Digital Advertising Copywriter
Web site Kickstart Package deal: Write the copy on your consumer’s Dwelling, About, and Contact Us pages so that they have what they should get a fundamental web site on-line.
Promotion Copy Package deal: Write copy for a gross sales web page, plus 5 social posts and three emails so your consumer can run a promotional marketing campaign.
Content material Author
Content material Continuity Package deal: Constant content material creation is difficult! Provide a bundle of 4 weblog posts per 30 days. For every weblog put up you write, create two associated social posts and one e-mail to announce the brand new put up to e-mail subscribers.
E mail Maven: Assist your purchasers be in contact. Provide a bundle that features one weekly e-mail plus touchdown web page copy for the opt-in web page the place individuals can subscribe to hitch the record.
Data Energy Package deal: Scour your consumer’s buyer assist queries and create two new Data Base articles per week based mostly on what’s complicated their clients.
Onboarding Issues Package deal: Write a seven e-mail sequence to onboard new clients based mostly on client-provided data.
Pre-enrollment Package deal: Write one opt-in incentive, plus instructional copy for the opt-in touchdown web page, and a 3 e-mail sequence to ship further schooling to new subscribers.
Normal 6-Week Course Curriculum Package deal: Create written content material for a 6-module on-line course based mostly on interviews carried out together with your consumer’s subject-matter knowledgeable.
The elevated income from productized providers? It’s fairly nice
The artistic course of could appear prefer it’s extra helpful if it’s bought as “custom-made to every consumer individually.”
I urge to vary.
Purchasers love seeing that you’ve got a construction in place and a repeatable course of you utilize to create the options you supply.
Techniques are attractive — they usually reassure purchasers you can clear up their issues at the moment, tomorrow, and subsequent yr.
And for you?
Dialed-in processes imply your service-based enterprise ought to earn extra each time you lean on the processes you create for the compelling productized providers you ship.
Now the query it’s important to reply is …
What is going to you do with the additional money and time?