Q&A: Alyona Mysko of Ukraine-based Gas Finance


It took a struggle for many people to comprehend the talents of Ukrainians. The nation is stuffed with expertise expertise with spectacular instructional credentials and a powerful work ethic.

I interviewed in early March the co-founder of Whidegroup, a Magento and Shopify targeted improvement agency. Earlier this month, we printed an insightful piece from Serpstat, an Odesa-based search engine marketing firm.

This interview is with Alyona Mysko, the founding father of Gas, a cloud-based monetary platform positioned usually in Kyiv. Gas offers important ecommerce accounting and monetary providers for not some huge cash.

The complete audio of our interview is embedded under. The transcript is edited for readability and size.

Kerry Murdock: You’re the founding father of Gas, a finance platform primarily based in Ukraine.

Alyona Mysko: Sure, we launched the corporate two and a half years in the past. Gas is a monetary division within the cloud for startups, particularly ecommerce. We offer accounting, monetary reporting, evaluation, unit economics, projections, market evaluation, and extra to assist enterprise house owners make good choices.

We mix a proprietary monetary tech platform with finance and accounting professionals who analyze shoppers’ knowledge and supply insights.

Murdock: Say I’m a service provider who sells trainers on-line. How can Gas assist my enterprise?

Mysko: We begin with monetary stories. We’ll assemble your knowledge from completely different sources that will help you perceive the important thing components, similar to profitability and money circulate. We’ll then analyze the variety of merchandise you’ve, accounts receivables, accounts payables, and bills coming due. That’s step one.

For the second step, we’ll aid you perceive the sell-through of every sort of shoe and its revenue margin. In our expertise, revenue margins fluctuate in merchandise similar to sneakers primarily based on demand and competitors. One of these evaluation will assist with stock planning, too.

The third step is to assessment your promoting channels, similar to marketplaces and your personal ecommerce website. Which channels are most effective on your sneakers? We’ll assist uncover that by taking a look at every channel’s gross sales quantity, promoting prices, and margins. We may also help set costs to maximise income, and we are able to decide stock wants, which in fact influence money circulate.

Importantly, we’ll talk these insights in an easy-to-understand 24/7 dashboard. An proprietor can shortly make choices from that data — what to promote, for the way a lot, and the place, now and sooner or later.

That’s what we do. We love serving to retailers develop their companies.

Murdock: You talked about unit economics. Are you able to develop on that?

Mysko: Unit economics seems to be at a single merchandise, a single SKU. So, one pair of sneakers. How a lot income and margin will you obtain for the only pair? What are your promoting bills, similar to the price of acquisition and basic overhead?

Murdock: Gas’s buyer dashboards are interesting.

Mysko: My background is as a chief monetary officer. I perceive the challenges of founders and CEOs. They don’t have time to learn reams of stories or crunch a number of numbers. So we convey the important data in phrases and graphs in a really primary means to offer insights for choices.

For ecommerce corporations, for instance, the necessities are usually every day, weekly, or month-to-month income, gross revenue, unit gross sales and margin, and money circulate. We’ll present all of that by channel and SKU. An govt can take a look at the dashboard for quarter-hour and make obligatory choices.

We now have reasonably priced subscription pricing, as little as $1,000 per 30 days.

Murdock: Your platform could be very spectacular. Let’s shift gears and speak in regards to the struggle. The place are you now, in mid-April?

Mysko: I’m in western Ukraine. Our firm is often positioned in Kyiv. We now have 23 workers, all in Ukraine, though some have left the nation. Others are serving within the armed forces.

My precedence when the struggle began was to make sure the protection of workers. Fortuitously all of them are secure as you and I are talking. That was the primary problem.

After that, we’re renewing our work. We began that within the second week of the struggle. It was difficult as a result of crew members had been within the strategy of relocating or they didn’t have WiFi, or they had been in bomb shelters.

However we’ve tailored now. I’m nonetheless having many one-to-one conferences with all workers to assist them and their households. We nonetheless have a lot inner communication. We now have to run our enterprise and serve our shoppers. We’re doing that.

Plus, our nation wants monetary assist. Ukrainian companies want to stay viable. Workers want salaries. Most of Gas’s workers are nonetheless in Ukraine. We’re working exhausting on Gas whereas volunteering and serving to navy forces and different companies.

Murdock: The rest?

Mysko: Thanks for this interview. All of Ukraine wants assist. For anybody listening to this, please donate or purchase Ukrainian services. A straightforward means to try this is at SpendWithUkraine.com. My buddies created it.

Gas’s web site is FuelFinance.me. We’re additionally on LinkedIn, Instagram, and Fb. Listeners can attain me on LinkedIn.

All of us are grateful for the assist.


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