Qualcomm begins sponsoring Manchester United, placing the Snapdragon model entrance and heart


Immediately Qualcomm has introduced that it is entered a “multi-year world strategic collaboration” with Manchester United, among the finest identified soccer golf equipment on this planet. So Qualcomm will probably be sponsoring Manchester United, with the association that includes the Snapdragon model.

That is undoubtedly fascinating – Qualcomm appears to be increasing these sponsorships far and vast lately, placing the Snapdragon model in entrance of as many individuals as doable, regardless that it is not really promoting something direct to shoppers.

Qualcomm starts sponsoring Manchester United, putting the Snapdragon brand front and center

Perhaps the corporate merely has an excessive amount of cash to know what to do with. Or perhaps it is all a conceit play – Qualcomm needs you to learn about Snapdragon so that Qualcomm is powering your favourite machine? Appears a bit like a stretch.

Then maybe it envisions a future through which folks stroll right into a excessive road operator store in Manchester and particularly ask for a Snapdragon cellphone? Certain, which will as properly occur, given sufficient advertising and marketing time and money, however… why although? Because it stands Snapdragon has nearly no actual competitors on the excessive finish within the Android world, so this all appears moderately pointless.

Except, the conspiracy hat sporting folks within the nook would say, until Qualcomm needs to launch a Snapdragon branded cellphone? No, not that one, an actual one to promote to shoppers? However why wouldn’t it need to try this and jeopardize relationships with its present clients, the Android cellphone makers?

So many questions, so few solutions. Anyway, Qualcomm notes that the strategic collaboration (what ever occurred to naming a sponsorship a sponsorship?) will “create distinctive occasions and experiences for followers at Outdated Trafford and world wide”, no matter which means.

Moreover, Qualcomm will “advise Manchester United on deliberate enhancements to cell connectivity at Outdated Trafford, which can improve followers’ expertise on match days”. Sounds good sufficient.

Amping up the PR communicate to 110, Victoria Timpson, CEO of Alliances and Partnerships at Manchester United mentioned: “Snapdragon platforms will allow ground-breaking experiences for followers throughout the globe, deepening their engagement with the soccer membership they love”. How? Who is aware of. What’s clear is that it’s best to count on to see a whole lot of Snapdragon branding throughout Outdated Trafford and even perhaps the gamers’ shirts within the upcoming season.



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