Queer Britain Design Advert By M&C Saatchi: Madame F


Queer Britain, a charity working to ascertain the UK’s first nationwide LGBTQ+ museum, has teamed up with artistic company M&C Saatchi to launch Madame F, a courageous, authentic wine model.

M&C Saatchi labored carefully with Queer Britain and Madame F to develop the model id, emblem, packaging and retail partnership technique for the vary of wines. Madame F is impressed by and created for the LGBTQ+ group and its allies, and contains three variants: a full of life white, easy purple and fruity rosé.

The brand new model, Madame F, is the product of pleasure, ardour and pizazz, representing creativity, inclusivity, and originality.

The company developed the strapline “Courageous, Unique Blends”: an inclusive perspective and an antidote to the often-stuffy wine market; supported by a vibrant, playful model id.

Queer Britain and Madame F are additionally saying the launch of the inaugural Queer Britain Madame F Award, celebrating queer creativity: pleasure, ardour, inclusivity and originality.

Impressed by illustrator Justin Kemp, whose iconic Susy the Frog picture graces the three Madame F wine labels developed by M&C Saatchi, the Queer Britain Madame F Award invitations artists to share illustrations, work or drawings that commemorate the theme of Queer Creativity.

Three winners will obtain a money prize, with their paintings that includes on official Queer Britain merchandise, supporting the creation of the UK’s first nationwide LGBTQ+ museum, a spot as thrilling because the individuals, tales and concepts it explores and celebrates. The museum might be an important place for all no matter sexuality or gender id, to search out out concerning the tradition they’ve been born into, have chosen or search to grasp.

The prize might be judged by a panel of artistic consultants and mates of Queer Britain together with artist and cartoonist Kate Charlesworth; DIVA journal editor Roxy Bourdilon, and M&C Saatchi’s Chief Artistic Officer, Ben Golik,

Madame F is the sponsor of the Queer Britain Madame F Award and has dedicated £30k to supporting this and the creation of the UK’s first LGBTQ+ museum.


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