R.I.P. UA – Search Engine Land property has stopped processing knowledge


It’s a tragic day at Search Engine Land. We bought the dreaded “This property has stopped processing knowledge” message after we logged into our Google Common Analytics property this morning.

What it seems like. Right here’s a screenshot of what we’re seeing at this time:

This Property Has Stopped Processing Data

Why we care. No extra procrastination. Onward to GA4. In the event you’ve been ready till you completely needed to swap to GA4, it’s possible you’ll wish to learn Find out how to use Google Analytics 4: An entire information.

Jan. 1, 2017 – Sept. 7, 2023. That’s how lengthy this UA property had been accumulating analytics knowledge.

We knew this was coming, simply not when. Google despatched out an enormous batch of notifications that many UA properties had stopped processing knowledge final month.

68 days. We have been anticipating our properties to cease accumulating knowledge on July 1, but it surely ended up taking 68 days previous this date. A minimum of I lastly have my reply as to how lengthy “quickly” is in Google’s world. Greater than two months.

In case your UA property hasn’t already stopped processing knowledge, the top could also be coming quickly. The UA property for our sibling web site MarTech additionally stopped processing knowledge as of this morning.

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Concerning the writer

Danny Goodwin

Danny Goodwin has been Managing Editor of Search Engine Land & Search Advertising and marketing Expo – SMX since 2022. He joined Search Engine Land in 2022 as Senior Editor. Along with reporting on the newest search advertising information, he manages Search Engine Land’s SME (Topic Matter Skilled) program. He additionally helps program U.S. SMX occasions.

Goodwin has been enhancing and writing in regards to the newest developments and developments in search and digital advertising since 2007. He beforehand was Government Editor of Search Engine Journal (from 2017 to 2022), managing editor of Momentology (from 2014-2016) and editor of Search Engine Watch (from 2007 to 2014). He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.


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