Renault E-Tech Movie Advert By Publicis Conseil: Laborious to clarify, simple to know


In 2020, Renault launched the E-Tech label, which brings collectively the model’s electrical and hybrid engines. Renault drew on its experience in Components 1 and its 12 years of expertise in electrical motors to develop this cutting-edge know-how, which presents unrivalled driving pleasure.
According to the primary marketing campaign for the E-Tech vary, the movie highlights the people who find themselves on the coronary heart of the event of this know-how: Renault engineers.

The marketing campaign relies on the statement that it isn’t simple to clarify in a transparent and easy means how a cutting-edge know-how works. To strive it’s to right away perceive the advantages.

We comply with the each day lifetime of a Renault engineer accountable for growing E-Tech hybrid know-how.
Though he’s obsessed with his work, he finds it troublesome to clarify it to these round him. And ultimately, an indication is best than an extended clarification.


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