The brand new world marketing campaign, dubbed “Discover Your Good Someplace,” redefines the model as a matchmaker, not a listing. Matching vacationers with the perfect lodging for them is inherently what Resorts.com does and this new platform solidifies that as a connection level and objective inside the broader lodging world. Every spot describes a resort within the method of a web based relationship profile or private advert to emphasise that Resorts.com will match you along with your very personal excellent someplace, irrespective of who you might be, or what that’s.
“Resorts.com new inventive platform was designed to convey the concept what’s excellent for some may not essentially be what’s excellent for you. And we’re right here to make that excellent match occur,” mentioned Hector Muelas, senior vice chairman of worldwide inventive at Expedia Group. “Simply as each traveler is exclusive, each property has its personal character, too. Resorts are about each tangibles and intangibles -the particulars that make a keep excellent for you.”