A brand new Salsify integration leverages synthetic intelligence (AI) to expedite product content material creation for manufacturers, retailers, and distributors.
Salsify launched the Salsify OpenAI Accelerator, an AI-based integration that can assist manufacturers, retailers, and distributors scale the creation of product content material, saving time and assets. This new integration permits Salsify clients to make use of generative AI of their product content material course of throughout the Salsify platform.
Why ‘Dangerous’ Product Content material Hurts Gross sales
Fifty-five % of buyers worldwide say the web buying expertise retains them loyal to manufacturers they love, in keeping with the Salsify “2023 Client Analysis” report — and 55% of those identical buyers additionally say that “unhealthy” product content material retains them from making a purchase order on-line.
For them, a “unhealthy” expertise means one with lacking or incomplete product info, low-quality product photographs, and comparable product content material struggles.
Nonetheless, AI-based content material technology will help groups shortly create product content material, which could be reviewed and validated to make sure content material high quality and accuracy.
AI Can Assist Manufacturers, Retailers, and Distributors Speed up Product Content material Creation
Inside the Salsify PXM platform, groups can observe three steps to generate content material:
- Outline the language technology immediate with Salsify Workflow.
- Dynamically inject contextual knowledge from the Salsify Product Data Administration (PIM) answer.
- Execute content material technology in bulk.
These capabilities supply a variety of advantages for Salsify clients — from supporting the environment friendly use of restricted human assets, boosting product web page rankings, and increasing customization throughout gross sales channels to avoiding product knowledge errors.
For instance, Salsify associate Sitation, a product info administration (PIM) implementation agency, introduced its integration of the Salsify OpenAI Accelerator into RoughDraftPro, its new suite of generative AI instruments.
