O2, has in the present day launched a social first marketing campaign designed to advertise the Samsung Galaxy Z Flip3 foldable cellphone, out there to buy on O2. O2 labored with UK company of document, VCCP London and Lady&Bear, to mastermind the brand new marketing campaign which sees iconic Noughties pop band, Steps, take over the well-known The O2 enviornment with a shock flashmob.
To convey the marketing campaign to life, O2 tapped into the growing development of throwback nostalgia, along with the assistance of Steps to pay homage to retro options of the foldable cellphone. O2 shocked the general public at The O2 enviornment with a flashmob model efficiency from Steps to display that the Galaxy Z Flip3 is the proper mixture of the noughties, with a 2022 improve.
The social movies take O2 clients on a journey of Noughties nostalgia by highlighting the retro foldable nature of the Galaxy Z Flip3, in addition to the brand new up to date options equivalent to its hands-free selfies and cut up display.