Whereas followers of the dearly departed sequence Breaking Dangerous could consider a sure pair of tighty whities as a coveted piece of memorabilia, Saxx noticed the notorious males’s drawers purely as a advertising and marketing alternative.
Saxx—a premium model that leans closely into product building and male anatomy jokes in its shopper messaging—purchased Walter White’s underpants at a prop public sale just lately for a whopping $32,500.
What got here subsequent entails an apparel-related kidnapping, a distant desert location and a Pontiac Aztek filled with explosives. The hostage didn’t survive.
“Within the curiosity of males’s balls all over the place, we took it upon ourselves to rid the world of those primitive briefs,” Taylor McKinnon, Saxx model supervisor, mentioned in an announcement. “So after a lot deliberation, we determined to do it in essentially the most Breaking Dangerous-way doable—by blowing them to smithereens.”
A brief movie, dubbed Breaking Dangerous Underwear Habits, captures the Easter egg-filled stunt. High quality Meats, the impartial company behind the work, threw a number of bones to hardcore Breaking Dangerous followers who could be lower than happy in regards to the destroyed prop. There’s the Aztek, much like the one pushed by the drama’s anti-hero, together with a cameo of a wheelchair-bound man and his lethal bell.
The model claimed that it might “cease at nothing” to maintain the briefs out of circulation, therefore the massive bucks and the massive increase. However there had been some debate in regards to the methodology of destruction, based on Gordy Sang, the company’s co-founder and co-CCO.
The companions thought of “dropping them in a barrel of acid,” Sang instructed Adweek, however finally didn’t wish to eliminate all of the proof. It almost occurred anyway, Sang mentioned, when the automotive “burned all the way down to the studs.”
“As a model dedicated to correctly caring for males’s balls all over the place, we simply couldn’t sit by idly understanding such a vile, antiquated undergarment may doubtlessly contact one other man’s nether areas,” mentioned Shawna Olsten, vice chairman of brand name advertising and marketing.
Model spankin’ new
Whether or not anybody had deliberate to put on the briefs, even when they’d outbid Saxx, is an open query. However the present’s Emmy-winning star, Bryan Cranston, just lately mentioned on a late-night discuss present that he by no means wore them. They had been merely an unused prop, regardless that they appeared tattered and stretched.