Saying Our MozCon 2022 Group Audio system!


Excessive fives and fist bumps for each one who took the time to submit pitches for this years’ group speaker spots!

Our choice committee learn, watched, and researched, whittling issues right down to a shortlist of prime contenders after which learn, watched, and researched some extra to find out if a possible speaker and their discuss could be an ideal match for the MozCon stage. We take numerous issues under consideration throughout our overview, however finally there are three principal elements that decide our ultimate choices:

  • Energy of the pitch (e.g., worth, relevance to the viewers, and so forth.)

  • Can the content material moderately be delivered within the time allotted?

  • Does it match with total programming and agenda?

After a lot deliberation, we settled on seven (sure, we added a seventh) group audio system that we’re assured are going to be an important addition to the MozCon Stage.

Seize a seat and see for your self!

Prepared to fulfill your MozCon Group Audio system?

Chris Lengthy (he/him), VP of Advertising, Go Fish Digital

Chris is the VP of Advertising for the Go Fish Digital crew. He works with distinctive issues and superior search conditions to assist purchasers enhance natural visitors by a deep understanding of Google’s algorithm and internet know-how.

Discuss: Superior On-Web page Optimizations

Take your on-page optimizations to the next-level utilizing superior techniques for one of the crucial widespread web optimization duties. This presentation goes past merely including key phrases to point out how one can make the most of instruments similar to IBM’s Pure Language Understanding to search out semantic entities of competitor pages, how Google’s EAT pointers apply to content material, and what actionable steps you’ll be able to take to enhance content material, carry out on-page content material experiments, and measure the affect of these checks.

Debbie Chew (she/her), web optimization Specialist, Dialpad

Debbie Chew is an web optimization Specialist at Dialpad with a deal with content material and web optimization. With over eight years of expertise in digital advertising, she’s keen about hyperlink constructing and serving to different entrepreneurs on this and different areas of web optimization.

Discuss: Methods to Capitalize on the Hyperlink Potential of a Analysis Report

There are various varieties of hyperlink magnets, however there’s one which’ll by no means exit of fashion: data-backed analysis reviews. When performed effectively, you are creating a chunk of content material that helps your E-A-T, drives backlinks, and is genuinely attention-grabbing content material on your target market. This discuss will cowl the completely different steps wanted not simply to create a analysis report, however to create one that may get hyperlinks.

Emily Brady (she/her), web optimization Marketing consultant

Emily has labored within the web optimization trade for 10 years as a person contributor and crew lead in each company and in-house roles. Her focus consists of content material, native, schema, and on-site web optimization — all of which she’s executed for small and enterprise companies alike.

Discuss: Get Your Native web optimization Recipe Proper with Content material & Schema

Native web optimization will be a lot greater than off-site listings, so let’s discuss it! By utilizing content material and schema on native touchdown pages, companies can create distinctive worth that satisfies clients and search engines like google and yahoo.

Karen Hopper (she/her), Efficiency Advertising Strategist, Razorfish

Karen brings a data-driven perspective to every thing she does, from testing to inventive, electronic mail to social media, promoting to web sites to textual content messages. She spends her days serving to purchasers perceive their knowledge, and A/B testing nearly every thing.

Discuss: Past the Button: Exams that Truly Transfer the Needle

In a world that has one million completely different choices for each inventive ingredient… the place do you begin? How have you learnt this or that ingredient is the place you may see an affect large enough to make a distinction on your backside line? That is the primary query CRO strategists get requested, and the reply each time is: it relies upon! This session will stroll by find out how to perceive your testing alternatives, generate take a look at concepts, and measure your outcomes with scientific accuracy.

Paxton Grey (he/him), CEO, 97th Flooring

Paxton Grey serves because the CEO of 97th Flooring, the crew behind award-winning work for mid-market to enterprise purchasers like EOS, Google, Movie star Cruises, AT&T, and Salesforce. He has been constructing company advertising groups for 13 years.

Discuss: How True Leaders Remodel a Advertising Division right into a Dream Crew

There are hidden, structural elements holding stellar entrepreneurs (and their groups) again‚ and it is not their fault. Uncover what these elements are, find out how to root them out, and find out how to assist your present crew members attain their potential.

Petra Kis-Herczegh (she/her), Options Engineer, Yext

Discuss: Issues I Discovered from Gross sales Groups that Each web optimization Ought to Know

Whether or not you are making an attempt to construct a enterprise case or get buy-in on your web optimization mission, among the core challenges will come right down to the identical factor: How effectively are you able to promote it? As SEOs, we frequently neglect that regardless that we spend our day-to-day analyzing knowledge and optimizing content material and web sites for bots, on the finish of the day, we’re working with human beings — and a few of these folks have resolution making energy over what we will and may’t obtain in our roles. That is the place studying a great set of gross sales expertise turns into essential. On this discuss, Petra will discover among the key expertise and strategies gross sales groups use, and how one can apply these to your web optimization work. 

Tina Fleming (she/her), Senior Model Strategist, Designzillas

Tina Fleming, Sr. Model Strategist at Designzillas, is a stage 20 inbound advertising mage with questing expertise in conversion advertising and web optimization. Her passions lie inside the realm of unifying digital methods, clarifying model messages, and being ferocious.

Discuss: How Advertising Knowledge Intelligence Skyrocketed Our B2B Conversions

If you wish to geek out on knowledge, you’ve got come to the fitting session. And we’re not speaking about Google Analytics or your plain ol’ CRM knowledge. We’re speaking about de-anonymizing your web site visitors, offering one-on-one customized person experiences, shortening your lead types with out lacking out on useful info, and doing every thing you’ll be able to to get to that SQL. On this presentation, Tina will demystify the fundamentals of selling knowledge intelligence, reveal actionable methods on your day-to-day conversion advertising, and share actual examples of how her company has skyrocketed B2B conversions with the addition of selling intelligence.


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