See What Crypto Can Be « Kraken Weblog


We’re launching our first world advertising and marketing marketing campaign to drive ahead our mission of accelerating the adoption of crypto so everybody can obtain monetary freedom and inclusion.

There was an excessive amount of concentrate on what’s damaged within the present monetary system and never sufficient on crypto’s potential as a driver of economic freedom and inclusion. We’re proud to assist the world See What Crypto Can Be in our first-ever world marketing campaign. It’s all about showcasing the unbelievable potential of cryptocurrency to rework lives and revolutionize finance worldwide.

Pushed by schooling, we’re aiming to encourage. We’re specializing in the tangible, life-changing benefits of crypto as we speak, with an eye fixed towards the limitless prospects of crypto’s future:

  • Crypto is on a regular basis: Overlook “Monday to Friday” and “enterprise hours.” Crypto permits you to commerce, transact and interact whenever you wish to.
  • Crypto is borderless: Crypto transcends bodily and imaginary borders. Irrespective of the place you’re, you may ship funds shortly and simply to any a part of the world.
  • Crypto is for everybody: It doesn’t matter the place you’re from, the place you reside or what your credit score rating is. Crypto is a stage monetary taking part in area that advantages everybody.
  • Crypto is permissionless: Crypto is open, inclusive and managed by nobody. Full management over your funds, with out rubber stamps or prolonged software varieties.
  • Crypto is quick: Overlook about ready in strains and ready instances, you may ship, obtain and commerce crypto near-instantly.

Our mission is evident: We’re right here to speed up the worldwide adoption of crypto so everybody can obtain monetary freedom and inclusion.

How? By serving to folks perceive the outstanding progress crypto represents and the position they will play in shaping the longer term monetary panorama. And that is why:

Mom London was our inventive associate on this marketing campaign.

It’s all about shifting ahead collectively and creating a greater expertise for everybody. As one of many longest working and most trusted crypto platforms, we’ve seen many rivals come and go. We’ve been right here for nearly each market atmosphere there’s – for greater than a decade. By all of it, we have now by no means wavered from our mission and our trigger. 

“That is our first world marketing campaign for a motive — for 12 years we have now grown organically by means of an excellent product constructed on world-class design and efficiency with a basis of safety and shopper service,” stated David Ripley, Kraken CEO. “Now’s the right time for us to step ahead and rejoice Kraken as a mission-driven model centered round our shoppers, whereas serving to the following billion folks perceive what crypto can provide them as we speak and into the longer term.”

We’re laying the muse for the following crypto bull run by reaching out now to the audiences who can be on the forefront of the following wave of crypto adoption. We consider in specializing in info and never hype, on schooling and never FOMO, on empathy and never nervousness.

51% of individuals say haven’t bought any bitcoin as a result of they don’t know sufficient about it, and we search to empower them by offering the information and instruments wanted to be a part of this transformative journey.

“Kraken has at all times valued schooling and offering the correct sources to shoppers,” stated Mayur Gupta, Kraken CMO. “The advantages of crypto can be found to all, and Kraken is dedicated to offering newcomers with a secure and accessible bridge to this thrilling world. We would like folks to know Kraken and perceive that we have now at all times stood for crypto’s mission and doing what’s greatest for shoppers with a deep dedication to repeatedly bettering their expertise.” 

Be a part of us as we redefine the crypto narrative, placing the ability of information and the promise of a brighter monetary future squarely in your arms. Get able to embark on this unbelievable crypto journey with us and See What Crypto Can Be.

These supplies are for common info functions solely and will not be funding recommendation or a suggestion or solicitation to purchase, promote, stake or maintain any cryptoasset or to interact in any particular buying and selling technique. Kraken won’t undertake efforts to extend the worth of any cryptoasset that you just purchase. Crypto merchandise and markets are unregulated, and also you is probably not protected by authorities compensation and/or regulatory safety schemes. The unpredictable nature of the cryptoasset markets can result in lack of funds. Tax could also be payable on any return and/or on any improve within the worth of your cryptoassets and you must search unbiased recommendation in your taxation place. Geographic restrictions could apply.


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